Discovery Communications is launching a new multi-platform brand in the
United States called TURBO. The new brand will cover everything
motorizedfrom choppers and hot rods to boats and planes. According to
Discovery Communications, a new 24-hour broadband channel will launch
under the TURBO moniker on July 4, followed by a video-on-demand (VOD)
offering in the fourth quarter 2006. In December of 2006, a TURBO block
of programming will make its debut on TLC.
"With the success that weve had with auto-engineering programming, and
our ongoing efforts to create products that appeal to consumers on
multiple platforms, Turbo is a natural extension, said Don Baer,
senior executive vice president, Strategy & Development, Discovery
Communications. TURBO moves us aggressively towards providing content
to enthusiasts whenever they want an adrenaline boostonline, on air or
on demand.
|