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Re: MG niche market (was The future of MG...)

To: mup1dm <mup1dm@surrey.ac.uk>
Subject: Re: MG niche market (was The future of MG...)
From: Elliott DeGraff <degraff@erols.com>
Date: Fri, 17 Mar 2000 08:23:32 -0500
Does anyone have an email address for Alchemy/MG Motors?  Maybe everyone
on the list should get in line to place an order:) Just a thought.

Elliott DeGraff
2 71Bs

mup1dm wrote:
> 
>  David C Littlefield wrote:
> ...
> >>Unless it gets purchased by a large auto company, MG will never be more
> >>than a niche car in the European market, assuming it survives at all.
> 
> Funny, when asked why Alchemy could make the company work when BMW
> had been unsuccesful, the head of Alchemy said that BMW was trying
> to make Rover a mass-market car, whereas Alchemy would direct
> development and marketing to an appropriate niche. (I think this
> was on BBC Newsnight last night)

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