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[Mgs] MG6 Review [GPS]

Subject: [Mgs] MG6 Review [GPS]
From: barrie at look.ca (Barrie Robinson)
Date: Tue, 29 Mar 2011 12:33:22 -0400
References: <C9B66DE2.30343%max_heim@sbcglobal.net> <FCCBFF52-FF08-42DB-90CC-D4DA81DCF86B@ghs.com.au>
I am just about to buy some 200 "smart phones" GPS etc. etc., for 
something I am working on and the price is well below $100.


At 08:09 PM 3/28/2011, Murray Arundell wrote:
>Max,
>
>You'd be staggered if you knew the real cost of mobile phone hardware,
>let alone the GPS etc.  Maybe $10.00 is too little, but I can assure
>you $100.00 is too much.
>
>
>
>
>
>
>
>
>Murray G. Arundell
>Managing Director
>GHS Pty Ltd
>Glaziers Hardware Supplies
>Brisbane, Australia
>Phone:  +617 3277 1255
>Fax:      +617 3875 1256
>Email:   arundell at ghs.com.au
>
>On 29/03/2011, at 9:54 AM, Max Heim wrote:
>
> > Um, I am sure it is quite a bit more than $10.
> >
> > Just the 7 to 9 inch LCD screen is going to cost more than that,
> > even at OEM
> > prices. Then you have a fairly powerful embedded processor, a
> > proprietary
> > operating system and the GPS receiver. Parts-wise, I would imagine
> > it was
> > similar to an iPhone, minus the fancy case and battery -- say, $100.
> >
> > You are right about the profit motive -- that's why they include it as
> > standard equipment -- because the "perceived value" lets them raise
> > the
> > price of the car. Not necessarily public demand for that particular
> > feature.
> >
> >
> > --
> >
> > Max Heim
> > '66 MGB GHN3L76149
> > If you're near Mountain View, CA,
> > it's the primer red one with chrome wires
> >
> >
> >
> > on 3/28/11 4:30 PM, Murray Arundell at arundell at ghs.com.au wrote:
> >
> >> The reality is that cars are built to a price, to be sold for a
> >> profit.  Manufacturers will only put a feature in a car for one of
> >> two
> >> reasons:-
> >>
> >> They are compelled to by legislation.
> >> It will sell more cars.
> >>
> >> If manufacturers are installing these devices without compulsion then
> >> its a no brainer that they are doing it due to public demand.  Those
> >> complaining about the added extra cost imposed upon them when they
> >> buy
> >> a new car and don't want such features are frankly displaying a lack
> >> of understanding of the cost of such items at the point of
> >> manufacture
> >> and the science behind upselling options.  Just because you ask for a
> >> factory GPS to be installed as an option and are charged $500-00 for
> >> it does not mean that the cost to the manufacturer is anything even
> >> remotely close to that figure.  The cost of pricing options has
> >> nothing whatsoever to do with the cost to the manufacturer but
> >> EVERYTHING to do with what the manufacturer thinks the customer will
> >> pay.  It would be my guess that MG/Ford/GM/VW etc are paying no more
> >> than $10.00 for the GPS hardware going into their vehicles.
> >>
> >> Murray Arundell
> >> Brisbane Australia
> > _______________________________________________
> >
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>_______________________________________________
>
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Regards

Barrie
barrie at look.ca
705--721-9060 

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