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MG's Reborn?

To: "'Spridgets'" <spridgets@autox.team.net>, "Gottstein, Thomas" <thomas.gottstein@csfb.com>
Subject: MG's Reborn?
Date: Thu, 16 Mar 2000 11:16:21 -0500charset=us-ascii
>From the MG List:

From "Martin C. Jones" <M.C.Jones at staffs.ac.uk>
To: mgs@autox.team.net
Subject: MG is reborn?
Date: Thu, 16 Mar 2000 15:26:33 +0000

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BMW has today sold off the bits of Rover it doesn't want to 
a venture capital company. Below is a statement from that 
company. By the way the company in question has been 
involved in pubs and restaurants up to now. I don't want to 
get too cynical but..... 


Alchemy Partners is pleased to announce the 
impending launch of the MG Car Company following 
today's outline agreement with BMW to acquire Rover 
Group. 

The new company will continue with Rover's current 
model range of the 25, 45, 75, Old Mini and MGF will 
provide ongoing service to Rover's customers. 

The new company will focus on developing a state of 
the art British built product range worthy of the 
sporting heritage of the MG name. 

The product will use the latest developments in 
composites and aluminium body technology and will 
appeal to the motoring enthusiast well versed in the 
history of the marque going back to the former Morris 
Garages which started modifying standard Morris 
Cowleys in 1922. 

The MG Car Company will be synonymous with British 
technology and manufacturing know-how at its best, 
producing cars which are sought after in the medium 
volume segment of the market. 

The new company will be a responsible custodian of 
the MG brand and the entire current Rover model 
range investing in and taking its products to new levels 
of desirability. 

It is expected that the MG Car Company will employ a 
significant workforce and will rapidly develop into a 
selfstanding highly viable British car manufacturer.  

CREDIT | FIRST 
SUISSE | BOSTON
FID Product Control
Eleven Madison Avenue
New York, NY 10010
(212)325-8646


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