seen it a billion times, but its always cool
On 11/15/05, Larry Daniels <ladaniels@sbcglobal.net> wrote:
> This is an ad put out by Honda. It's been around before, but some may not
> have seen it. Pretty cool.
>
>
>
> Honda commercial
>
>
>
> Very important that you understand:
> There are no computer graphics or digital tricks in the film. Everything you
> see really happened in real time exactly as you see it. The film took 606
> takes. On the first 605 takes, something, usually very minor, didn't work.
> They would then have to set the whole thing up again. The crew spent weeks
> shooting night and day. The film cost six million dollars and took three
> months to complete including a full engineering of the sequence. In addition,
> it's two minutes long so every time Honda airs the film on British television,
> they're shelling out enough dough to keep any one of us in clover for a
> lifetime.
>
> Honda executives figure the ad will soon pay for itself simply in "free"
> viewings (Honda isn't paying a dime to have you watch this commercial!). When
> the ad was pitched to senior executives, they signed off on it immediately
> without any hesitation - including the costs.
>
> There are six and only six hand-made Accords in the world. To the horror of
> Honda engineers, the filmmakers disassembled two of them to make the film.
> Everything you see in the film (aside from the walls, floor, ramp, and
> complete Honda Accord) are parts from those two cars. When the ad was shown
> to Honda executives, they liked it and commented on how amazing computer
> graphics have gotten. They fell off their chairs when they found out it was
> for real.
>
> http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
>
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