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Re: Is Truimph coming back

To: "Michael D. Porter" <mporter@zianet.com>, Triumph <triumphs@autox.team.net>
Subject: Re: Is Truimph coming back
From: Steven Newell <steven@cravetechnology.com>
Date: Fri, 12 Jan 2001 11:09:09 -0700
Organization: Crave Technology
References: <75AD33BD.3D3E3F63.6C03FFD4@netscape.net> <3A5E99AB.31B44DEC@zianet.com>
"Michael D. Porter" wrote:

> ...Would there be a market for a "modern" Triumph? Yeah. Would it make enough
> money for anyone to do it? Nope. Probably not.

Well considered post, it's been covered before I know, maybe you just recycled 
an
old email. ;-) But AFA a Triumph remake, given the BMW
Mini, I don't think it's inconceivable. The Mini is barely known in the US
in my experience, but I think it'll likely be a money maker for BMW. And
frankly despite my love of BMW's 2002s, I'd rather have the new Mini
than the new 2-series based on what I've seen of the 2002 prototype.

BMW clearly believes they can go after a lower price point (I offer the
Mini and their planned 2-series as supporting evidence) so...why not
a Triumph? Well, lots of reasons, but it's not inconceivable that the
right approach could give us a successful Triumph again. I'm not
counting on it, either.

--
Steven Newell
Denver, CO

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