The ad in question is very much alive here in New Zealand, as is the Toyota
Hilux utility that it promotes. It is a fun piece of material but the morals
police had a field day over it when it was first aired, so it can only be
played after 8:30 pm so that the little children don't become corrupted.
What was the first word my two (then aged 5 & 7) said (repeatedly) when they
got home from school after the ad first ran? - you guessed it. There were
many exasperated teachers telling the little dears they were in charge of
what is acceptable and what is not...
David Greed
1974 Stag Man O/D
1979 2500S Man O/D
Email: Home: greed@wave.co.nz
Work: david.greed@telecom.co.nz
Webpages: http://www.wave.co.nz/pages/greed
.
----- Original Message -----
From: "Trevor Jordan" <tjordan@bigpond.net.au>
To: "Tony Gordon" <tgordon@saginaw-city.k12.mi.us>;
<triumphs@autox.team.net>
Sent: Friday, 19 January 2001 8:34 PM
Subject: Re: Humour - non-lbc (thou Oz & car related)
>
> At 10:14 PM -0500 18/1/01, Tony Gordon wrote:
> >This URL was sent to me the other day by a colleague who knew that I was
> >interested in cars ... apparently run on Ozzie TV 2 years ago...
brilliant,
> >apart from the 2.5mb download time. Can't work out whether there is
anyone
> >in the dunny (outhouse for US listers) though ...
> >
> >http://www.adcritic.com/content/toyota-bugger.html
> >
> >Tony Gordon
> >Midland, MI
>
> Tony
>
> Have to give credit where it is due. Although the ad ran on
> Australian television for several years, I believe it originated in
> New Zealand.
>
> The ad stopped only when the model was obsolete and they could not
> justify showing it any longer. It one of those ads that everyone
> remembers, but they cannot remember the product or the brand. In
> this case people remember just the dog and "bugger", which is now
> understood in Australia to be a word of New Zealand origin.
>
> Trevor Jordan
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