In a message dated 2/7/04 10:51:08 PM Pacific Standard Time,
clay-turner@am.com writes:
> My takeaway from the insert was promotion for autocross, plain and simple:
> they're using Solo II success as a way to promote the car. The language of
> Mini always urges readers to "Let's do this. Let's do that. Let's motor."
> They're expressing a unique selling proposition of the Mini in the language
> of
> the campaign, which is much more interesting than another copycat ad that
> brags on their racing success.
>
As a former MINI Service Center employee, I can attest that MINI owners have
in the past done a lot of things that MINI suggested they do in the "Let's
(fill in the blank) ads...
Charlie
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