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[Healeys] New Healey

Subject: [Healeys] New Healey
From: austin.healey at gmail.com (Chris Dimmock)
Date: Wed, 13 Jul 2011 21:59:54 +1000
References: <ACB83DF3CAA14CEBA466C2026FC3AA3D@MIKES>, <CAJKrNeQKUo5y9m48Mf1piSZ46biyUghdswA+YeLbUwA7h_MRDw@mail.gmail.com> <SNT124-W21EE91722DC44CC879AAA4D1440@phx.gbl> <C22AFBE8-8A9C-491D-992E-73583988CF41@gmail.com> <4E1D6DCB.7020908@bredband.net> <C3A20D6B88C3E9458E33D84824156BEB5DBFE65EB1@HE111644.EMEA1.CDS.T-INTERNAL.COM>
Back in 2001, BMW 'thought' they owned the Healey name.
They didn't. They never did.
It was a licencing agreement, based historically on sales volume
http://www.myaustinhealey.com/project_warwick.html
And my postscript? They sold it.
Google it
Sincerely
Chris.
www.myaustinhealey.com


Sent from my iPhone

On 13/07/2011, at 9:13 PM, <Josef.Eckert at t-systems.com> wrote:

> At BMW it was a very short living idea of creating a new Austin- 
> Healey amongst
> lots of other ideas in the developing department. At the end BMW  
> management
> decided the BMW brand is strong enough to go with and there is no  
> need to
> recreate new (old) brands. Who still knows the brand name Austin- 
> Healey and
> how many potential buyers (young dynamic people with enough money to  
> spend)
> have a specific association to that brand name - very few.
> So this idea disappeared very fast into the waste bin.
>
> Josef Eckert
> Konigswinter/Germany

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