This was from several years ago and I am not sure if it still holds true
today. . but after thinking about it at the time . it made sense.
This was from around the early 1980's. For some reason it has stayed with
me, often when I would see a standard type Chevy from the era compared to a
Cadillac of the same era.
It was said by a GM executive that a Cadillac costs GM only $200.0 more to
build than say a standard size Chevy, such as the Impala of the day. . .
yet of course the markup price to the customer was far more than a mere
$200.0.
I wonder how close those numbers hold true today?
It would not surprise me if the same situation still exists. Possibly not
at the same level of difference. . but still within a margin of difference
that would be surprising to many people.
Kirk
|