IIRC, one of the aspects of the tobacco deal is they get one sports venue
for their advertising.
It is why Winston left NHRA a year ago to focus on NASCAR -- (the RJR
contract with NASCAR had four more years to run, that change was a mutual
agreement thing that let NASCAR seek other sponsorship earlier).
Marlboro is on Penske, B&H and Lucky have other U.S. sports advertising
venues, so being on an F1 car in the USA would be a second venue and not
allowed under the agreement. Mild Seven and West are not sold here (or at
least, not advertised here; some specialty tobacconists may carry them) and
so their appearance on the Renaults and McLarens became their one allowed US
sports advertising venue.
As for BE ON EDGE, Eddie Jordan seems to have great fun paraphrasing his
sponsor when necessary. Remember Buzzing Hornets from last year?
--Rocky Entriken
----- Original Message -----
From: "Joe Curry" <spitlist@cox.net>
To: <fot@autox.team.net>
Sent: Friday, October 03, 2003 11:50 PM
Subject: F1 observation (not Triumph Related)
> Did anyone happen to notice that last week's USGP has the Tobacco
> advertising removed from all the cars except the Renaults (Mild Seven)
> and McLaren (West)?
>
> While they are not generally recognized as tobacco companies in the US,
> I find it interesting that they were allowed to display their logos
> while the Marlboro, Benson and Hedges (BE ON EDGE) and Lucky Strike
> advertising was removed.
>
> Makes you want to say HMMMMMMM?
>
> Joe (C)
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