For the engineering mind!
This Honda ad is the most incredible form of advertising I've ever
seen . . .
Be sure to read the article first!
And you thought those people who set up roomful's of dominos to
knock over were amazing... There are no computer graphics or
digital tricks in the film. Everything you see really happened, in
real time, exactly as you see it.
The film took 606 takes On the first 605 takes, something,
usually very minor, didn't work. They would then have to set up the
whole thing again. The crew spent weeks shooting night and day. By
the time it was over, they were ready to change professions. The
film cost six million dollars and took three months to complete,
including full engineering of the sequence.
In addition, it's two minutes long, so every time Honda airs the
film on British television, they're shelling out enough dough to
keep any one of us in clover for a lifetime. However, it is fast
becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad soon will pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch this
commercial!).
When the ad was pitched to senior executives, they signed off on
it immediately - without any hesitation - including the costs.
There are six, and only six, hand-made Honda Accords in the world.
To the horror of Honda engineers, the filmmakers disassembled two
of them to make the film. Everything you see in the film (aside
from the walls, floor, ramp, and complete Honda Accord) is a part
from those two cars.
The voice-over is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics had become. They fell off their chairs when they found out
it was all for real.
Oh... and about those funky windshield wipers. On the new Accords,
the windshield wipers have water sensors and are designed to start
doing their thing automatically as soon as they become wet. It
looks a bit weird in the commercial.
Click here...
<http://www.albinoblacksheep.com/flash/honda.php>
http://www.albinoblacksheep.com/flash/honda.php
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