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Re: Was Car Names/ Now Other Corporate Naming Problems

To: "EPMD- Van syckel, John" <vansyck@hq.1perscom.heidelberg.army.mil>
Subject: Re: Was Car Names/ Now Other Corporate Naming Problems
From: Paul Hunt <paul.hunt1@virgin.net>
Date: Fri, 19 Dec 1997 19:36:59 +0000
EPMD- Van syckel, John wrote:
> 
>         On 17 Dec Rick Feibusch wrote:
> 
> >  Dear Listers -
> >
> >  Here is a look at how shrewd American business people translate their
> >  slogans  into foreign languages.  The process could use some Process
> >  Improvement...<snip>
> >
> >  When Vicks first introduce its cough drops on the German
> >  market, they were chagrined to learn that the German
> >  pronunciation of "v" is "f," which in German is the guttural
> >  equivalent of "sexual penetration."
> >
> >  Not to be outdone, Puffs tissues tried later to introduce
> >  its product, only to learn that "Puff" in German is a
> >  colloquial term for a whorehouse.
>         <snip>
> > Can any of our non-American listers verify these for us?
> > See you on the Funway!  Rick Feibusch - Venice, CA
> >
>         Yes, Rick
> 
>         "Fick" in German is the equivalent of the English "F" word that
> means exactly what you said it does.  Vicks is now spelled "Wicks" in
> Germany.
> 
>         You are right about "Puff" as well.  Prostitution is legal in
> Germany (although there are illegal "Puffs" as I imagine they are more
> profitable).
>         I was driving past the legal one in Heidleberg last summer in my
> MGB (OLBCC) and there was a truck parked in front.  The driver and his
> helper were unloading PALLETS of paper towels (yes, plural - pallets).
> Don't know what brand they were, and, no, I don't know the answer to the
> obvious question.
> 
>         "Jay"
>         1971 MGB (BRG, no PO)
>         AMGBA #78-568
>         MG Car Club Deutschland, e.V.

Not sure whether I need something explained here or whether I can explain.

A 'pallet' in the UK is a wooden tray that has goods stacked upon it for the 
purposes of transporation.  The pallet is designed to be picked up and moved 
around by a fork-lift truck together with its contents.

PaulH.



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