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Re: New Triumphs kinda long

To: "Michael D. Porter" <mdporter@rt66.com>
Subject: Re: New Triumphs kinda long
From: jstovall@earthlink.net (J. Stovall)
Date: Wed, 4 Dec 1996 04:52:28 -0800 (PST)
Cc: triumphs@autox.team.net
>All these factors get a little twisted when reviewed from the
>perspective of enthusiasts who own cars from a bygone era (strange as
>that phrase may seem to those who currently own and run cars made in
>that time <g>). It is possible that BMW would simply revive the Triumph
>name in order to produce a low-end clone of the BMW.  It's equally
>possible (and, in a marketing sense, probably necessary) that BMW will
>lend engineering assistance to a core engineering group of remaining
>available Triumph engineers and designers to carry on a tradition.  If
>the market for Triumphs of the future were to depend solely upon the
>Triumph enthusiasts of today, it would probably fail again, because the
>cars wouldn't leak oil, wouldn't break down almost daily, wouldn't creak
>and groan when passing over tar strips in the road, wouldn't turn
>middle-aged kidneys to mush on trips over ten miles.... <g>  But, then,
>market expectations of today demand more, and better.


        Thank you! Thank you! By all means, BMW absolutly has to make the
new Triumph to today's standards. Think about it. That's exatcly what Sir
John Black (I might've messed up the name) did in the early part of the
century, and what a success it was. I want to see the new Triumph with the
look and feel and power of today's cars, along with a great deal of
character, something to set it apart. One of my qualms with new cars is
that they all seem to be the same, no character. As long as teh new
Triumphs have the above, they'll be a success. And I want to see them as a
success in a modern guise, not one from the sixties.
        There are two choices with this:

1) Revive the Triumph name and make cars that have the look and feel of
Black's Triumphs. (In this scenario, they would not be a success.)

2) Revive the Triumph name and make cars in the Tradition of Triumph. Cars
mean't to be fun, sporty, and good looking. Then, slap on some elements
from the '90s. Power, handling, comfort (cup holders! ;-), etc. (These cars
stand much more of a chance of being succesful.)

        Okay, so this is kinda long. But, I think I've made a compelling
case for the new Triumphs. Anyone disagree?

And off my soapbox I go.

Jeff Stovall
jstovall@earthlink.net
"I'm God's gift to humility."
1966 Triumph GT6 mk1



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