[Healeys] New Healey

[Chris Dimmock]

Back in 2001, BMW 'thought' they owned the Healey name.
They didn't. They never did.
It was a licencing agreement, based historically on sales volume
http://www.myaustinhealey.com/project_warwick.html
And my postscript? They sold it.
Google it
Sincerely
Chris.
www.myaustinhealey.com


Sent from my iPhone

On 13/07/2011, at 9:13 PM, <Josef.Eckert at t-systems.com> wrote:

> At BMW it was a very short living idea of creating a new Austin- 
> Healey amongst
> lots of other ideas in the developing department. At the end BMW  
> management
> decided the BMW brand is strong enough to go with and there is no  
> need to
> recreate new (old) brands. Who still knows the brand name Austin- 
> Healey and
> how many potential buyers (young dynamic people with enough money to  
> spend)
> have a specific association to that brand name - very few.
> So this idea disappeared very fast into the waste bin.
>
> Josef Eckert
> Konigswinter/Germany