[JONAT-chat] Re: Jonat-chat digest, Vol 1 #82 - 1 msg

[jonat-chat@autox.team.net]

The "national/international" release should precede more regional releases 
from the SC's....such as Southeast USA, Southcentral USA, Southwest USA, Pacific 
Coast USA, Pacific Northwest USA, Western Canada, Central Canada, Eastern 
Canada, Northeast USA, East Coast USA.  It could be even fewer regions as long as 
there is coverage.  That means people need to talk with each other and 
coordinate together on a regional basis to formulate the story that is important to 
that region.

To try and include everyone's need in one total release is not reasonable.  
It needs to address the audience for that region and target the regional news 
media such as major newspapers and radio stations.  That means the Press 
Releases need to be faxed and emailed liberally to the Media.  As the Tour 
approaches, then TV Stations need to be alerted so when it comes through the area, you 
get live coverage.  Also, there is a time element that is critical...news must 
be timely.  The SE, Southcentral and SW would benefit most by getting right 
on that....as they probably already are....

Then there are the real targeted audiences such as Jag-Lovers and other 
specific organizations and groups -- the folks who know most about those 
organizations need to step forward and take the lead on making those connections.  There 
is little that can go wrong...we just need to try and get the facts out.  Any 
media exposure can help...jag lovers live everywhere and they don't limit 
themselves to only one source of information.  Don't depend on only the JONAT 
website to get the word out...because not everyone knows of its existence. 

However, all of those releases could be posted on the JONAT website...with a 
heading as to region....That's my take.......

Christina Lilienthal
Oregon ASC
1978 XJV12L