[Shop-talk] Was Cordless Drill Batteries, now "cute" names

[Bill Gingerich]

The recent discussion of batteries, as well as other topics, has contained
numerous references to Horrible Freight, Crapsman, and other "cute"
variations of company and trade names.  Somewhere along the way I started
wondering why we feel the need to use these names.  We all know that HF
isn't selling stuff you'd find on a Snap-On truck.  Yes, their quality
control, design, construction, etc. can leave a bit to be desired.  But if
you keep those things in mind you can find some useable stuff.  I don't buy
tools because they have the Craftsman name, nor do I avoid them.  I have
several HF tools, as well as various Craftsman tools, and they serve my
needs just fine.  Others of you may not like them, and that is your
prerogative.  

This isn't really an important question in the grand scheme of things.  And
no, I'm not a bleeding heart, politically correct, communist radical
evangelical agnostic environmentalist.  I'm just curious why we use these
names.

I have to leave now to go charge my 9.6 volt Craftsman drill batteries.  

Later!

Bill G
Newalla, OK