[Shotimes] (OT) CTS-V in Detroit Free Press

[Dave Kegel]

I don't know Don.  To a real Ford guy, the Marauder is still a Ford.
Plus...  The only person that would be interested in that car is a car
enthusiast, they don't have to have a salesman "sell" them on the idea.  I
also doubt a Ford fan really cares if it says Ford or Mercury on it.  If
it's priced right and has the necessary performance, they'll buy it.

Heck we all drive Fords with Yamaha motors, don't we?

Besides, there are all sorts of hot rod Fords.  A hot rod Mercury is kind of
cool.  I'd buy an old Cougar Eliminator before buying a Boss 302 Mustang,
not that that matters much.

Dave
----- Original Message -----
From: "Donald Mallinson" <dmall@mwonline.net>
To: <ronporter@prodigy.net>
Cc: "Shotimes" <shotimes@autox.team.net>
Sent: April 16, 2003 2:35 PM
Subject: Re: [Shotimes] (OT) CTS-V in Detroit Free Press


> You must not hang around with many car people (and I know
> better!).
>
> Name has a LOT to do with it.  Like I said, it would still
> be underpowered, but there are a LOT more (something like 20
> to 1?) FORD fans out there than Mercury.  I didn't say that
> would make it a runaway best seller, but just that it would
> have sold a lot more.
>
> Sales is a numbers game, and if there was any way to do
> it,...go back and try again, I would bet any amount that the
> same vehicle with FORD as a name and the Crown Vic grill
> would have sold at least twice as many cars by now.  If you
> think about it, you have to agree.  It still would be a
> failure, but not as big a failure.
>
> And there aren't many FORD fans that would have a Mercury in
> their garage, kissing cousins or not.
>
> Don Mallinson