[Shotimes] OT - 2006 Mercury Milan

[Ron Porter]

Don, there were '89s sitting on the lot well into the '90 model year, and
sales for the MTX dropped off a cliff after '89. Same as any new special
model......have-to-haves like me buy them the first year, then sales
nosedrive. There were a bunch of people on SFSN & early SHOtimes that picked
up NEW '89s for a song after the model year. Not a good sign.

The SHO was a sales dog from Day 1....then got worse!!!!

Don't let your love for the car blind you to the reality of the market
place. The things that enthusiasts like, versus a good car for the market,
are not related in any way.

The SHO was not especially meant to be a real "specialty car", not when they
conservatively estimated sales of at least 20k per year. It still kinda
amazes me that the Gen 3 even saw the light of day.....but I suspect it was
only because of the ATX SHO sales after '93.

Ron Porter 

-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Donald Mallinson
Sent: Saturday, August 28, 2004 3:44 PM
To: shotimes@autox.team.net
Subject: Re: [Shotimes] OT - 2006 Mercury Milan


Ron,

I don't think the SHO was a "sales dog" from the start, it 
got great reviews, and the numbers were decent, if not 
thrilling.

1989 had sales of almost 16,000, that isn't bad for a 
specialty car.  Sales dropped under 10,000 per year, to a 
low of 7800 in 1992, but was back up to over 17,000 in 93 
with the automatic.

Total sales of 120,000 approx over 11 years just isn't that 
pathetic for a fairly expensive specialty car.

Lots of failed cars would love to have 11 years of 
production and that many sales.  If it didn't meet up with 
Ford's projections, well, we know how great most car 
manufacturers including foreign ones, are at predicting what 
the American public will want next.

Don Mallinson

Ron Porter wrote:
> The major difference is that the Pinto was a good selling car out of the
> gate. The gas tank issue came up many years later.
> 
> The SHO was a sales dog from the start.
> 
> Ron Porter
> 
> -----Original Message-----
> From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
> On Behalf Of Carl Prochilo
> Sent: Saturday, August 28, 2004 11:47 AM
> To: shotimes@autox.team.net
> Subject: RE: [Shotimes] OT - 2006 Mercury Milan
> 
> 
> Yes, that is part of the point.  What if the Pinto never had the
> "exploding gas tank" issue.  What if the SHO never had the clutch and
> brake issue?  When you come out of the gate, the car better be right or
> the public won't soon forget.
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