[Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: There's no 'right price' for a car

[Donald Mallinson]

Ron Porter wrote:

>I wonder how well the
>SHO would have done if it was priced no more than $1K more than a loaded
>SLO??
>
Ron,

Obviously it would have sold better, but the cost of the SHO was mainly 
in the engine.  A much more costly design than the 5.0L Mustang engine 
or the Chevy engine.  If Ford had sold the SHO for just 1k more, then 
they either would have lost more money and stopped production even 
sooner, or they would have put in a slightly modded 3.0 Duratech, and I 
don't think any of us would be on the SHO lists talking about how good 
the car is.  We would be over with the TCCA folks.  :)

I certainly would never have considered the SHO without the engine it 
had.  Anything less and I would have been somewhere else.  I suspect 
that would be the way for most people here.

Don Mallinson