[Shotimes] Re: (OT) How to avoid the pitfalls of pricing
Former Porsche boss: There's no 'right price' for a car
G Kerby Haltom
g.kerby@sbcglobal.net
Tue, 20 Dec 2005 11:43:35 -0800 (PST)
And GM lost money during their "Employee Pricing" scam this past summer/fall. They sold a lot of vehicles, and lost even more money. Of sourse, they could try something like not making so many, then they wouldn't have to give them away...
As for the SHO, Ford made so many mistakes with it, that it is mind boggling. They never did figure out their target market. They didn't listen to the people who actually bought them, and eventually maginalized the product into oblivion. Which is nothing new, and is on-going with most American car makers. "We can't sell the car, so we'll "decontent" and try and sell it at the same price. Hmmm, that didn't work. Take some more stuff off!" I could rant for days, as y'all well know, so I'll just stop...
Kerby
Ron Porter <ronporter@prodigy.net> wrote:One thing is that, unlike Porsche back in those years (and I understand that they are no longer this way), US mfrs do not price cars on a "cost plus" basis. They have been unable to do that for years......which is why Ford lost money on every US Escort they ever built.
Ron Porter
-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Donald Mallinson
Sent: Tuesday, December 20, 2005 12:42 PM
To: Shotimes; SHO Tech; V8List SHO
Subject: [Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former
Porsche boss: There's no 'right price' for a car
Ron Porter wrote:
>I wonder how well the
>SHO would have done if it was priced no more than $1K more than a loaded
>SLO??
>
Ron,
Obviously it would have sold better, but the cost of the SHO was mainly
in the engine. A much more costly design than the 5.0L Mustang engine
or the Chevy engine. If Ford had sold the SHO for just 1k more, then
they either would have lost more money and stopped production even
sooner, or they would have put in a slightly modded 3.0 Duratech, and I
don't think any of us would be on the SHO lists talking about how good
the car is. We would be over with the TCCA folks. :)
I certainly would never have considered the SHO without the engine it
had. Anything less and I would have been somewhere else. I suspect
that would be the way for most people here.
Don Mallinson
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