[Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: There's no 'r

[Donald Mallinson]

Dave,

FYI,  The SHO had an eleven year run, and production was right at 120,000.

As I have stated, Ron and I aren't arguing about "would the SHO have 
sold more if it was priced cheaper".  That is a given.  ANYTHING priced 
cheaper sells better.  We aren't talking about that, or at least I am 
trying to not talk about it, but it appears to be a concept that is 
tough for some to get a thought around!  :)

The point is it wasn't priced super high for a special edition, 
especially if you look at things like the "M" cars from BMW and other 
special editions.  Pricing at the time was high for a "Taurus" but it 
was much more than a Taurus, and still is.  It was priced right with a 
high option Crown Vic, a car certainly not generally accused of being a 
super luxury car priced out of sight.  IT was MANY thousands less than 
the standard 3 series BMW.

Don Mallinson

Dave Garber wrote:

> Well obviously you weren't the only one who felt that way. What was 
> the number that Don threw out there - 110k SHO's over the 10 year run? 
> But, had it been priced differently, at least early on, perhaps that 
> number could have been closer to 200k SHO's? Or 300k? Maybe it'd still 
> be in production?
>
> Again, it was just an excercise in theory. There is no way to know for 
> sure what impact that kind of pricing strategy would have had on the 
> SHO. We do know that it has worked VERY well for other brands though..
>
> What's funny is, back in those days my Dad was interested in the SHO. 
> Dad is your basic car nut - he wasn't looking for a particular kind of 
> car relative to sedan, coupe, RWD, FWD, etc. He looked at an '89 SHO 
> and felt it was a bit on the high-side price-wise as he'd just bought 
> an 87 GN for about 7k less a few years back (the GN stickered for 
> ~17k, the SHO was somewhere in the ~25k range IIRC). Yes, the GN was 
> yestertech with it's pushrod/turbo engine. Yes, they are technically 
> aimed at different target groups. Yes, the SHO would put a hurt on the 
> GN on a road course/track. But dad wasn't looking at it that way. To 
> my dad, they were both performance cars so they were both equally on 
> his radar. It was primarily a daily driver and dad wasn't planning on 
> being on a road course - ever. But had the SHO been somewhere closer 
> to the 19k mark Ron mentioned, he very well might have had himself a 
> SHO back then (dad did eventually get a 96 SHO in 98)!
>
>
> Dave Garber
> Pittsburgh, PA
> 99 White, 93k
>
>
> ----- Original Message ----- From: <greensho@crown.net>
> To: <TechSHO@topica.com>
> Cc: <shotimes@autox.team.net>
> Sent: Wednesday, December 21, 2005 11:56 PM
> Subject: Re: (OT) How to avoid the pitfalls of pricing Former Porsche 
> boss: There's no 'r
>
>
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>
> In '93 when I bought my first SHO (new) I looked at many, many new cars.
>
>> From Buick to Volvo.
>
>
> First would have been a Suburu Turbo Wagon.  Several thou more than
> the SHO.  No good, because no MTX.
>
> Second was the Mitsu. Diamante (Sport, GT, whatever), it had more
> power than the regular and looked really good, but 2 strikes against
> it.  No MTX and it was of questionable quality, coming from Australia.
>
>
> The SHO was priced right there with no MTX Nissan Maxima and the
> low power Volvo.
>
> Thought about a VW Passit, but after calling an aftermarket warranty
> company that would not give any warranty on any VW, that cancelled
> VW off of my list.  Besides, VW in '93 had air bags, but kept the
> really stupid automatic mouse shoulder belts.
>
> Yes, my '93MTX SHO was a good buy at the time.
>
> regards, Jim White - greensho@crown.net 
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