[Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: There's no '

[Alan Fanning]

<Yawn...>

Anybody have a new thread to discuss?  Such as...has any one tried or seen
the new water based, non-toxic automotive paints advertised in the Eastwood
catalog?  Pretty cool, although you still need a standard poly clear coat to
protect it.

    Alan


Don wrote:

> 
> Ron,
> 
> Send a link to that article.
> 
> Based on what you reply here, you are saying that manufacturers of cars
> should never consider what the car costs to build when they build it,
> they should just build a car and price it to sell, and never look at
> what it costs?
> 
> I am positive that is NOT what you are saying, but it sure seems like
> it.  My point is that no matter what you call it, a manufacturer will
> ALWAYS look at what something costs, every damn nut and bolt, and total
> that up.  If after they do that, they decide to lose money and price it
> below their cost, that is something different.  But what anything costs
> to make is the FIRST thing that a manufacturer has to consider.  Sure,
> they should build something to sell in the market they intend it for.
> But they always, and I don't care if it is Toyota or Honda or BMW or
> Ford, they always know what the product they are making costs.  You
> can't possibly succeed without that information.  How you price the item
> once it is built, is another thing.
> 
> Don Mallinson