[Shotimes] New Ford SUV safety campaign...MOOO

[Donald Mallinson]

Wow, saw the new Ford SUV TV campaign today on the Today Show.

This is I guess, the result of the class action suit about 
the rollovers and Firestone tire fiasco a couple years ago. 
  In this case, I am on Ford's side, it was mainly caused by 
people not keeping their tires inflated that caused all the 
failures.

Anyway, as part of the settlement, Ford had to do a safety 
advertising campaign to get people to drive more carefully 
in their SUV's.  As if SUV's already don't get enough bad 
press, Ford chose a woolly Mammoth type monster with an SUV 
grill and headlights to promote safety.

As someone that has a degree in broadcasting and a lot of 
experience in advertising, all I can say is if they wanted 
to increase the negative public image of an SUV while 
promoting almost nothing about safe driving and maintenance, 
then they hit a home run.

Wonder if the SHO cam class action goes against Ford if the 
only settlement will be a TV campaign telling people not to 
drive their cars because the cams might fail?

Don Mallinson