[Shotimes] Re Nitrogen in Tires

[Bill Strobel]

Pure nitrogen is better for tire stability than regular air, but the reason you are hearing so much about it is because the machines are being sold to garages as the next big money maker.  A shop invests in the machine they gotta get their money back and then make a profit on it.  Every month the trade magazines tout the profitability of a nitrogen tire filling machine in your shop.  The shops hope it will be the next big seller.  The number one profit generator in the shops today, fluid change machines.  Brake, transmission, cooling, rear axle, power steering, all these machines have been developed and sold.  The fluid change is being oversold and it is a big profit generator.  Some shops are foregoing most labor intensive stuff just concentrating on brakes, shocks, and fluid changes.  The nice thing about the nitrogen tire filler, once you buy the machine, the product you sell is free.  It's all marketing.  They dream up the machines, build them, then develop the customer
 to want the product.  No one that grew up in the 50s and 60s would of ever dreamed people would pay a dollar for a bottle of water.  Now bottled water almost sells as much as Coke and Pepsi.  Pure marketing.  The hype has just started on the nitrogen, it will be pushed real hard because it almost pure profit once the machine is paid for.  Example tire plugs are a high profit item.  I had a gas station in Fayetteville on a busy highway full of junk, plugged at least a dozen tires a day at $8 a pop.  Had $25 worth tools that lasted a lifetime, and a box of 100 plugs was $8 my cost.  Man that was all profit.  Almost $3000 a month in tire plugs, paid the lease and the utilities just from that and still had money left over.  It's not about the tires, it's about the money, and convincing the customer this what he really needs, even if he really doesn't.  Save your money use air.        
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