[TR] Reuters: BMW mulls fourth brand

[Blake J. Discher]

FYI

This on the business wires a short time ago:

Reuters
September 27, 2007 -- 09:00 CET 

FRANKFURT (Reuters) -- BMW AG may add a fourth brand under a new strategy
that CEO Norbert Reithofer is presenting to the German carmaker's
supervisory board, the Frankfurter Allgemeine Zeitung paper reported.

Without citing the source of its information, the paper said the potential
new brand would round out its current portfolio of premium BMWs, Mini small
cars and luxury Rolls-Royces, it said.

The paper said BMW has ruled out acquiring Swedish brand Volvo from Ford
Motor Co, which is sounding out interest in its European premium nameplates.