[TR] K & N air filters

spook01@comcast.net spook01 at comcast.net
Sat May 19 15:02:54 MDT 2012


Ah, but think of the hit a much larger company would take..
I think you should turn them in and let attorneys parse their ware touting.

Sent from my Verizon Wireless Phone

----- Reply message -----
From: "Randall" <TR3driver at ca.rr.com>
To: <spook01 at comcast.net>, <triumphs at autox.team.net>
Subject: [TR] K & N air filters
Date: Sat, May 19, 2012 13:49


> If so, I advise you to file a false advertising claim with 
> the Feds. 

Examine their ad copy carefully.  Nowhere do they claim that their filter
will remove even as much dirt as other filters.  It is a "better filter"
because it flows more air.  It removes "99% of dirt", but they don't say
what kind of dirt; small boulders perhaps.

And the FTC is nearly toothless anyway.  All they ever do anymore is wait a
few years, then get a token settlement.  The latest one against Sketchers is
a perfect example, the company made over $130 million just in 2010; the FTC
settled for less than 1/4 of one year's profits.  If you're lucky, you'll
get $20 back.  (I'll forego the obvious political comment.)

False advertising pays.

-- Randall  


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