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Mascots - the history
One can hardly imagine a vintage car without a mascot mounted on its radiator
cap. Indeed, a Rolls-Royce without its Spirit of Ecstasy, Hispano-Suiza
without its Stork, or any other historical automobile with a bare radiator cap
does look somehow incomplete. In the past, when standardised factory bodies
were quite uncommon and customers ordered selected bodywork from
coachbuilders, the mascots helped to differentiate cars from each other. They
were, therefore, a kind of extra "trade marks" which symbolised the vehicle's
positive features: its quality, vintage elegance, speed, strength, etc. That
is why many of them incorporated wings, whether on birds, human figures or
even letters, like Bentley's winged "B".
One of the best known mascots, among the few which are still fitted - the
Rolls- Royce's Spirit of Ecstasy - was commissioned from the artist Charles
Robinson Sykes in 1911 for the RR Silver Ghost model. This excellent
automobile, a symbol of perfect craftsmanship of that period, certainly
deserved something special on its radiator cap. And indeed, the "Flying Lady"
was uniquely special as it concealed a hidden passion. It was modelled after
Eleanor Velasco Thornton, a woman of a bewitching beauty, intellect and
esprit, whose social status did not permit her to marry the man she loved -
John Walter Edward-Scott Montagu (after 1905 the second Lord Montagu of
Beaulieau), the famous British automobile promoter. Apparently, the design
provided to Rolls-Royce (the Spirit of Ecstasy) was preceded by another
figurine. Charles Sykes, to Lord Montagu's order, created a special mascot for
his own Silver Ghost. The small statue illustrated a young woman in fluttering
robes, keeping a forefinger across her lips (the model was lovely Miss
Thornton, of course). This meaningful mascot, named The Whisper, epitomised
both the utmost discretion of the John and Eleanor relationship and the
excellence, which resulted in the extraordinary quietness of RR Silver Ghost's
mechanisms.
Such a great individual in the automobile history as Ettore Bugatti placed a
mascot on only one model of his cars. The gargantuan type 41 Royale (only
seven ever made!) was graced by the White Elephant - quite a good symbol for a
7 meters' long vehicle, weighing 3,5 tones! It was also an obvious example of
Ettore's sense of humour, as he was known as a manufacturer of superb racers
and sportcars. Ettore also had a very gifted brother, Rembrandt - a sculptor
who spent a large part of his life in the Antwerp Zoo, studying animals and
making very lively sculptures of them. The White Elephant was originally made
by him as a signet and could be hold quite comfortably in one's hand. Ettore
made use of it as a tribute to his brother who sadly had been driven to
suicide by his unhappy personal life.
The original manufacturers' mascots were often cheaply produced. Usually made
of brass or bronze, they were cast in batches and often later hand-finished.
For the Spirit of Ecstasy, which was manufactured by the Sykes family until
1948, the more sophisticated "lost wax" method was used. Despite of it even
the genuine ones could slightly differ from each other, since the final effect
in this method depends on such environmental factors as humidity. The more
complicated ornaments, like the Pierce- Arrow's Archer or the Farman's Ikarus,
were cast in parts (arms or wings were detachable). With time, mascots have
changed their appearance. The crude ones became more elaborated and graceful
masterpieces available in silver or even Lalique glasswork (cheap makes still
had brass ones). The later versions were not more purely decorative as some of
them incorporated water temperature gauges as well. The Jaguar's Leaping
Jaguar (still fitted) was preceded by a much more stiffer version, made for
the SS cars by Desmo. Even the Spirit of Ecstasy, which seems unchanged, had
eleven main variations in its life. Lowered height of coachwork forced
subsequent reductions in the mascot size. Consequently, several alternations
in the original design were made, including the kneeling version at the
post-war Silver Wraith and Silver Dawn models.
Some companies did not use only one mascot design. Different ones for various
models of the same brand were not uncommon, such as Chevrolet's Eagle which
changed every year. The traditional mascots disappeared from cars' bonnets in
the late Fifties due to the changing fashions and traffic safety regulations.
Mascots were qualified as "sharp-edged pieces of metal jutting from the
coachwork, which might injure a victim in an accident," and thus are forbidden
in many countries. To satisfy the law, the Spirit of Ecstasy sinks into the
radiator casing at the slightest knock in the latest RR models. The Vintage
mascots, which in most cases outlived the cars they had graced, can be found
on the shelves or in glass cases of their collectors as they make quite
valuable items nowadays. The 1000 USD for the genuine one is sometimes a
bargain, so fakery is profitable. That is why the number of certain mascots
can be greater then the ever made number of the cars they were associated
with. The designers hardly knew when they created mascots, that their work
might be extensively copied, so they did not safeguard against it. In a sense,
the Spirit of Ecstasy suffered fakery even before the WW II, when thousands of
"Flying Ladies" were reproduced just as ornaments, with no pretensions to
grandeur.
Notice:
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Photos are copyrighted to the respective photographers and used with
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This page is part of the KTUD Archive.
© 1995-1997.
The history dates back to 1898, when a St. Christopher figure was fitted by
John Montagu on the dashboard of his Daimler. As the early motorists tended to
decorate their automobiles in a similar manner, a number of various mascots
became available at jewellery or accessories shops. Soon, the car makers
themselves began to pop round to shops, choose the ones they liked and order a
few hundred for installation in their cars. This was the beginning of
manufacturers' mascots, characteristic for the make or model, widely fitted to
British, American or French automobiles from the early Twenties onwards.
Another reason to it, was to put the end to decorating radiators with risque
or even vulgar objects by some tasteless automobilists who would follow the
new vogue. Some designs originated in companies, some were bought from art
designers. Generally, for a long time mascots were among optional extras,
which cost the owner a few Dollars, Pounds or Marks more. For instance, the
famous Isotta-Frashini's Triomphe was added to the car by an American importer
but it became so closely associated with the brand that it is now counted as a
factory mascot.
Germans were rather moderate in decorating their automobiles, as they had more
utilitarian attitude to their vehicles. The still fitted Mercedes Star,
Wanderer's stylised "W" or Horch's Winged Ball are the perfect examples of
such modest but graceful ornaments. The genuine ones are really rare nowadays,
as they were melted in order to obtain precious metal during the WW II. Many
mascots in the occupied countries shared the same fate.
Dixi mascot showing a running Centaur with a
floating mane
© Dariusz Piecinski, Lublin, Poland, Jan. 1997.
English language translation assistance provided by Dariusz A. Zwierzynski.
Bugatti and Voisin mascot images are courtesy of Jacob
Jacob Munkhammar , maintainer of
the Bugatti Pages
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