I came across this article doing a key word search in a current news
database. I thought it amusing, hope you do too.
Terry Edlund
San Diego, CA
B395009965
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Discount Store News (DSN)
August 21, 1995
SECTION: Vol. 34 ; No. 16 ; Pg. 54; ISSN: 0012-3587
HEADLINE: Patio furniture to grow at cost of price hikes, low margins.
BYLINE: Halverson, Richard
BODY:
NATIONWIDE DSN REPORT -- After two years of flat sales in patio furniture,
'96 could be a turning point.
. . . .
* Sunbeam introduced two collections of resin, a wicker, open-mesh design
called Alpine and a slatted-back chair line called SeaCliff. The company sees
a consumer shift to lighter shades of green, which it calls Sage and Sand.
. . . .
With the acquisition of Rubbermaid, Sunbeam expanded into the resin
category from aluminum and wrought iron, said John Oppenheimer, vp, and
managing director, casual furniture products.
Sunbeam will sell-through existing resin inventory with the Rubbermaid
brand name but will switch to the Sunbeam name on resin over the next year,
Oppenheimer said.
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