Re: New Blood Members

Kevin Meek (kevnmeek(at)netcom.com)
Thu, 23 Jul 1998 10:15:02 -0700 (PDT)


On Thu, 23 Jul 1998, Jay Laifman wrote:

> When I first got my Alpine 20 years ago, I was a kid and other kids I knew
> owned B's, Midgets and Spitfires. I cannot tell you the last time I saw
> someone less than 30 driving a 60's sportscar.

I've heard it said that interest in a particular model peaks around 30 years after it's manufacture, because that's when people who remember them from their youth tend to become affluent enough to afford the purchase of a "toy".

> My suggestion is simply to get all the clubs to run ads about this group
> and not try to compete with the existing snail mail groups.

I agree. Producing a newsletter is time-consuming and costly... and once people start paying for one, they expect to receive it on a regular and timely basis. I can tell you that failure to meet this expectation is a major source of club dissatisfaction! ............................................................ Kevin Meek (kevnmeek(at)netcom.com) Sunbeam Tiger B382002202 Santa Cruz, California Sunbeam Alpine SI B9011324