It's a pretty loose group, there aren't many rules, and I certainly
wouldn't feel comfortable about calling your communications Spam while I'm
blathering on about things that only a few people likely care about.
As far as "business plans" go, the reason why I can afford a new Ferrari
is that my company developed methods and technology to do what you are
doing--stay in touch with people with relevant information that they value
over the entire time that it takes for them to make a purchase, and then
continue the contact to make then committed customers. We call this
technique "connected strategy" and we've devoted an entire website to it,
using technology that cost us about a half million dollars to prototype
www.connectedstrategy.com . If you think I blather on in this group, check
out CS, probably half of the articles are written by me. I think it's safe
to say that I don't agree with the notion that you're doing the wrong
thing. I've built a very successful company on exactly that basic notion
www.bnj.com
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