LAW OF PECULIAR RANDOM NOMENCLATURE
"The name of a British sports car shall consist primarily of letters and
numbers, with said letters and numbers chosen in random fashion so that
the resultant vehicle name is totally devoid of any meaning." This law
explains why British cars have spectacularly bad names, like "E-Type",
or worse yet, "MGB-GT."
This law is apparently still in effect. After 10 years of marketing the
Discovery, Land Rover (nee Ford) is changing the name in 2005 to "LR3". The
official explanation is that the word "Discovery" doesn't have the same meaning
in
the US as it does in the rest of the world. So, for the US only, it becomes
"LR3". Pray tell, O wise and highly paid Ford marketing types, what in the hell
does 'LR3' mean?
Actually we know why they are changing the name. The meaning of 'Discovery'
in the US was determined by J.D. Power, and has more to do with quality control
and dealer service than the verb being a noun. Why not name it the
'Exclamation', as in 'what the hell is wrong with this thing now!'
Steve & Janet Hedke
1957 Triumph TR3
britpac@aol.com
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