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To: ALL
I have been asked to forward this survey to as many people as possible.
This is a real survey being conducted by an employee of Ford Motor
Company. I am not collecting the responses, so do not send your replies
to me. If you receive more than one copy, please return only one.
Please send your responses to:
mikekim@e-mail.com
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rded from Michael Kim=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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From: Michael Kim
Subject: Sports Car Survey
Hi! Here's your chance to influence a future car design. Please take 3
minutes of your time to fill out this survey. It's only 11 questions lon=
g!
QUESTIONS
1. What kind of car do you currently drive? __________________
2. If money's no object,
What kind of car would yo like to own? __________________
3. If money IS object,
What kind of car would you like to own? __________________
4. How much do you plan on spending on your next car? $________
5. For that SAME price, if you had a choice among these below,
Which one would you choose? (Please rank them 1-6)
___Sedan ___Wagon ___Sports Car ___Minivan ___Compact Utility __=
_Truck
6. How important is entry/exit when you consider buying a car? (Put an =
"X")
___Not at all ___Somewhat ___Very Important
7. How would you rate entry/exit of a typical sports car? (Please put a=
n "X")
___Very Bad ___Bad ___O.K. ___Good ___Very Good
8. Please rate the following doors in terms of visual image appeal.
(1-no appeal, 5-very high appea=
l)
Conventional door ___
Sliding door (like a minivan) ___
Gull-wing door (like in "Back to the Future") ___
Jacknife door (like a Lamborghini) ___
9. Now please rate the same doors with respect to entry/exit practicalit=
y.
(1-no appeal, 5-very high appea=
l)
Conventional door ___
Sliding door ___
Gull-wing door ___
Jacknife door ___
10. IF these doors offered better entry/exit than a conventional door,
How much EXTRA would you be willing to pay for these doors
on a $15,000 - $20,000 sports car? (Chrysler minivan door: $500 opti=
on)
Sliding door $_____
Gull-wing door $_____
Jacknife door $_____
11. Now, if they are free, which one would you choose? (Please rank 1 - =
3)
Sliding door ___
Gull-wing door ___
Jacknife door ___
DEMOGRAPHICS
Sex: ___Male ___Female Age: ___ State: ___ Country: __________
Marital Status: ___Single ___Married ___Divorced
Thank you very much for filling out this survey! Now, could you please fo=
rward
this survey to everyone who has access to internet? Please find as many p=
eople
outside the company, especially your friends in school. We need as many y=
outh
responses as the female responses. Have a great day!
Please send the replys to: mikekim@e-mail.com
Sincerely,
MIKE KIM
Product Strategy-New Concepts=A6 If they say it can't be done,
Ford Motor Company =A6 show'em how it's done.
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nd of forward=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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Thanks for your assistance.
Doug Mitchell
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