Rolf R. Radicke wrote:
>
> According to what someone has posted on the MGcars WWW page,
> British Miles is a rip-off organization, and owner Tom Zofchak is
> a professional scam-man. The story had something to do
> about an MGA and a 500 dollar finders fee. I don't feel that
> because this guy heard from another guy that Tom gives finders
> fees, and because what that guy said could have been wrong
> that he should post his anger towards British Miles on the a WWW
> page. That in my opinion is very incorrect, esspecially since any one with a
> computer and a modem can see it. I do agree that Tom is not the
> easiest person to get along with. If the person or persons who had
> anything to do with this would like to show their anger email British
> Miles at britmiles@aol.com. And I garuntee you that if you send email
> to them you will have answer. Hell, I'll see to it my self on Monday
> morning.
>
> Kai "a happy customer of British Miles" Radicke
> 1966 MGB (under restoration)
I never saw the message you describe in opening your letter, so I can't comment
on that. I think
you'll find that many people have come away from business dealings with Tom and
British Miles
feeling that they have, in one way or another, been taken advantage of, that
their patronage of his
business was not appreciated, and that he couldn't care less about building
long-term relationships
with customers and generating return business. These messages do not pop up on
the list every day,
but they are a regular occurence every few months. There's obviously something
about the way
business is conducted at British Miles that causes people to feel less than
satisfied.
Word of mouth has always been important to the success of any business. The
Internet is no more
than informal word of mouth, and anyone doing business in a specialty area like
British
automobiles had better be aware of the type of reputation their handling of
customers may be
earning for their business wherever British car hobbyists meet and exchange
views.
If it were my business, I would keep abreast of the news and opinion on the
mailing lists. If I
found I had a problem, I would take a good look at things and decide whether or
not I could be
doing a better job for my customers. If not, I would respond by defending my
business via the net,
probably by contacting the unhappy customer by individual e-mail to see if the
situation could be
helped in some way.
One final thought might be that even the fairest and most honest business
person can occasionally
run up against a totally unreasonable customer or an honest misunderstanding
that can't be put
right.
--
Glen R. Wilson
Railroad@itw.com
http://www.itw.com/~railroad
1970 Rover 3500S 1967 MG 1100 Sedan
1966 MG Midget (blue) 1966 MG Midget (green)
Southeastern Pennsylvania, U.S.A.
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