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Re: Manufacturer's Profits at Buyer's Expense

To: MG List <mgs@autox.team.net>
Subject: Re: Manufacturer's Profits at Buyer's Expense
From: Max Heim <mvheim@attbi.com>
Date: Fri, 06 Dec 2002 12:52:11 -0800
on 12/6/02 12:15 PM, N3KKE@aol.com at N3KKE@aol.com wrote:

> mvheim@attbi.com wrote:
> 
>>  This encouraged the manufacturers to
>>  promote them heavily, creating demand, and enabling them to sell them for a
>>  higher profit margin.
> 
> Promotion can't make people buy anything they don't want.  The Edsel was
> promoted out the wazoo, and the public hated it, and it went away.  Remember
> New Coke?

The point is that it can make them want something they don't need (examples
too numerous to mention, but 4x4 capability in a street vehicle in a warm
climate is a good example).


--

Max Heim
'66 MGB GHN3L76149
If you're near Mountain View, CA,
it's the primer red one with chrome wires

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