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Re: Sound Familiar Frank? NO LBC!!!

To: DLancer7676@cs.com
Subject: Re: Sound Familiar Frank? NO LBC!!!
Date: Sat, 10 Feb 2001 12:36:00 -0600
Cc: spridgets@autox.team.net
References: <d4.2304dc3.27b6d31e@cs.com>
 NO LBC CONTENT!  DELETE NOW IF OFFENDED BY HUMOR RELATED ITEMS!!!!!!!
I received something similar that I wanted to share with the list. I thought 
that
this had to be a joke, until I emailed the supposed sender of this conversation
you are about to read...........the reply is at the bottom of the
page............
Brad (wasting bandwidth) Fornal


Politics 101 - Just do it!

 JVoelcker@aol.com (by way of rfeibusch@loop.com (Richard Feibusch))

Activism in a minor key coupled with bureaucratic obfuscation ... this made me
laugh more than anything so far this year! Enjoy ....

best,

John Voelcker
New York City

 Nike now lets you personalize your shoes by submitting a word or phrase which
they will stitch onto your shoes, under the swoosh.

So Jonah filled out the form and sent them $50 to stitch "sweatshop" onto his
shoes.

Here are the responses he got.
------------------------------------------------------
From "Personalize, NIKE iD" <nikeid_personalize at nike.com To:
"'Jonah H.Peretti'" <peretti@media.mit.edu Subject:
RE: Your NIKE iD order o16468000

Your NIKE iD order was cancelled for one or more of the following reasons.

 1) Your Personal iD contains another party's trademark or other intellectual
property.
 2) Your Personal iD contains the name of an athlete or team we do not have the
legal right to     use.
 3) Your Personal iD was left blank. Did you not want any personalization?
 4) Your Personal iD contains profanity or inappropriate slang and besides, your
mother would slap us.

 If you wish to reorder your NIKE iD product with a new personalization please
visit us again at www.nike.com <http://www.nike.com> Thank you, NIKE iD
------------------------------------------------------
  From: "Jonah H. Peretti" <peretti@media.mit.edu To:
"Personalize, NIKE iD" <nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000

  Greetings,

 My order was canceled but my personal NIKE iD does not violate any of the
criteria outlined in your message. The Personal iD on my custom ZOOM XC USA
running shoes was the word "sweatshop."
 Sweatshop is not: 1) another's party's trademark, 2) the name of an athlete, 3)
blank, or 4) profanity.
 I choose the iD because I wanted to remember the toil and labor of the children
that made my shoes. Could you please ship them to me immediately.

  Thanks and Happy New Year, Jonah Peretti
------------------------------------------------------
 From: "Personalize, NIKE iD" <nikeid_personalize@nike.com To:
 "'Jonah H. Peretti'" <peretti@media.mit.edu
 Subject: RE: Your NIKE iD order o16468000

 Dear NIKE iD Customer,

 Your NIKE iD order was cancelled because the iD you have chosen contains, as
stated in the previous e-mail correspondence, "inappropriate slang".
 If you wish to reorder your NIKE iD product with a new personalization please
visit us again at www.nike.com <http://www.nike.com>
 Thank you,
 NIKE iD
------------------------------------------------------
 From: "Jonah H. Peretti" <peretti@media.mit.edu To:
 "Personalize, NIKE iD" <nikeid_personalize@nike.com
 Subject: RE: Your NIKE iD order o16468000

 Dear NIKE iD,

 Thank you for your quick response to my inquiry about my custom zOOM XC USA
running shoes.
 Although I commend you for your prompt customer service, I disagree with the
claim that my personal id was inappropriate slang.
 After consulting Webster's Dictionary, I discovered that "sweatshop" is in fact
part of standard English, and not slang.
 The word means: "a shop or factory in which workers are employed for long hours
at low wages and under unhealthy conditions" and its origin dates from 1892.
 So my personal iD does meet the criteria detailed in your first email.
 Your web site advertises that the NIKE iD program is "about freedom to choose
and freedom to express who you are." I share Nike's love of freedom and personal
statement. The site also says that "If you want it done right...build it
yourself."
 I was thrilled to be able to build my own shoes, and my personal iD was offered
as a small token of appreciation for the sweatshop workers poised to help me
realize my vision.
 I hope that you will value my freedom of statement and reconsider your decision
to reject my order.

 Thank you, Jonah Peretti
------------------------------------------------------
 From: "Personalize, NIKE iD" <nikeid_personalize@nike.com To:
 "'Jonah H. Peretti'" <peretti@media.mit.edu
 Subject: RE: Your NIKE iD order o16468000

 Dear NIKE iD Customer,

 Regarding the rules for personalization it also states on the NIKE iD web site
that "Nike reserves the right to cancel any Personal iD up to 24 hours after it
has been submitted".
 In addition it further explains:
 "While we honor most personal iDs, we cannot honor every one. Some may be (or
contain) others trademarks, or the names of certain professional sports teams,
athletes or celebrities that Nike does not have the right to use.
 Others may contain material that we consider inappropriate or simply do not 
want
to place on our products. Unfortunately, at times this obliges us to decline
personal iDs that may otherwise seem unobjectionable. In any event, we will let
you know if we decline your personal iD, and we will offer you the chance to
submit another."
 With these rules in mind we cannot accept your order as submitted.
 If you wish to reorder your NIKE iD product with a new personalization please
visit us again at www.nike.com <http://www.nike.com>
 Thank you,
 NIKE iD
------------------------------------------------------
 From: "Jonah H. Peretti" <peretti@media.mit.edu To:
 "Personalize, NIKE iD" <nikeid_personalize@nike.com
 Subject: RE: Your NIKE iD order o16468000

 Dear NIKE iD,

 Thank you for the time and energy you have spent on my request.
 I have decided to order the shoes with a different iD, but I would like to make
one small request.
 Could you please send me a color snapshot of the ten-year-old Vietnamese girl
who makes my shoes?
 Thanks, Jonah Peretti
------------------------------------------------------
<no response> -------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE REPLY*************************************************
On Wed, 7 Feb 2001, Brad Fornal wrote:

> I received a funny email that states that you were having difficulty
> with Nike and their personalized shoe dept. I was wondering if this is
> true or another urban legend?
> If it is true, Nike should be aware of the great amount of humor their
> company is creating across the web. If this is true, could you please
> reply, just for my curiosities sake. Heck, if it's true, I can forward
> on the email to them........... <G>
> Thanks, Brad Fornal
>
>
Subject: Re: please read, no virus's
Date: Thu, 8 Feb 2001 22:41:28 -0500 (EST)
From Jonah Peretti <peretti at media.mit.edu>
To: Brad Fornal <toyman@digitex.net>

Brad,

You can read more about it here:
http://cgi.mercurycenter.com/premium/business/getahead/docs/marketmove30.htm

Glad you liked it!

Cheers,
Jonah

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