On 1/7/13 10:29 PM, Bill Tobin wrote:
> Funny how "China Freight" always uses cutesy names for their stuff: US
> General, Chicago Hydraulics, etc.
After WWII and well into the 1960's Japanese products for export to the
US followed the same strategy. Provide a name that Americans would be
comfortable with that would give the impression of quality and reliability.
Growing up my first sewing machine was made in Japan and carried the
brand name "Stradivarius" .
My first tools were acquired on an as needed basis one at a time as I
needed to get something done when I could not afford a pro to perform
the task. I would go to a shop. They would diagnose the problem and
give me an estimate I could not afford. I would then go to the library
and read everything I could find about that part of a car. Then I
would go to the parts store and purchase the part. Then I would give it
a go. Usually the process would look more like a keystone comedy skit
from the Lucille Ball show with me accidentally taking off wrong parts,
breaking things because I didn't know how to use a tool properly or
taking off too many parts. I once or twice had a spark plug launch
itself off the engine whilst driving down a road because I didn't get it
on tight enough. And of course by the time I stopped work on a project I
had more grease and grime on me than the vehicle had on it.
At first a car project would usually include multiple trips to purchase
a tool I did not have but perceived I needed for the next step of the
project. My first breaker bar, short extension and spark plug socket
carried the brand name "J.C. Penny". Yes Penny's used to sell tools
that carried their name.
TeriAnn
If I'd had enough money back then to pay a mechanic I would never have
learned how to turn a wrench.
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