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Re: Safety Fast - now ads

To: "Max Heim" <mvheim@studiolimage.com>, "MG List" <mgs@autox.team.net>
Subject: Re: Safety Fast - now ads
From: Larry Macy <macy@bblmail.psycha.upenn.edu>
Date: Mon, 17 Jan 2000 22:02:57 -0500
OK we wanna talk about ads for a bit?? I remember 2 TV adds and one print 
(although it prob was a TV add first).

1) Guy drives up in a RB Midget, top up (Why?????). Girl friend walks out 
of house with Sousaphone. He gets goofy look on face. Next scene: Top 
down (at last) girl in passenger seat, Sousaphone behind seats (real 
obvious) and guy smiles , slaps side of car near rockers and you hear the 
jingle
"Good going MG Midget, You sure make the going good1"

2) A Triumph Spit commercial, the premise is "Lets see how the Spit does 
this...." Several uneremarkable scenes go by. The one I remember - Last 
scene with a brick wall, "Lets see how the Spit handles hiting the brick 
wall at 50mph?" At the last second - it swerves around the wall, fade to 
black and the words "At British Leyland, We aim to miss" - Too bad it was 
a Spit commercial I thought the last line was great!!

3) Side view of a Midget in a photo - 3 skateboarders going over top - 
one over bonnet, one over passenger compartment, one over boot. I seem to 
recall a TV spot and they all land on the boards, but not real sure

4) had to add this one - The parachutting MGB - just remember the 
flattened one in a photo when the chute didn't open.

Larry

>>>>On 1/17/00 6:52 PM so and so (Max Heim) said. (And I quote:)

>The famous ad for the TR7 was "The Shape of Things To Come", where it 
>rolled out of a wedge-shaped box...
>
>David Hill had this to say:
>
>>Don't know about the 'Safety Fast' usage but I do remember the 'Your
>>Mother...'
>>
>>I also remember the Triumph line for the TR7...
>>
>>'It goes better than it looks!'
>>
>>I think there should have been an 'even' in there somewhere ;-)
>>
>>Dave H.
>>
>>David Hill/Psychomotor
>>Can I Telework for you?
>>Editorial, PR, marketing and student thesis
>>copy at reasonable rates via the Internet
>>Try...
>>http://www.angelfire.com/biz4/davtel/index.html
>>
>>Can I help you? Are you or is someone
>>you know troubled with a phobia?
>>Try...
>>http://www.angelfire.com/de/ukphobias/index.html
>>----- Original Message -----
>>From: <Ajhsys@aol.com>
>>To: <bleckstein@mail.monmouth.com>; <mgs@autox.team.net>
>>Sent: Monday, January 17, 2000 9:34 PM
>>Subject: Re: Safety Fast
>>
>>
>>> In a message dated 1/17/00 3:52:03 PM Eastern Standard Time,
>>> bleckstein@mail.monmouth.com writes:
>>>
>>> << >When did MG use the term "Safety Fast"?  Just wondering.
>>>  >
>>>  >Allen Hefner
>>>  >
>>>  You must read your MG History. The term came from a sign on a British
>>Bus!
>>>  When I get time I will look up the date, but I think it was in the 30's.
>>>>
>>>
>>> - - - - - - - - - - - - - - -
>>>
>>> Thanks for an answer, but my question was when did MG (or rather BMC) use
>>the
>>> term "Safety Fast" for advertising MGs.  BTW, in the '70s they used "Your
>>> mother wouldn't like it."
>>>
>>> Anybody?
>>>
>>> Allen Hefner
>>> SCCA Philly Region Rally Steward
>>> '77 Midget
>>> '92 Mitsubishi Expo LRV Sport
>>
>>
>
>
>--
>
>Max Heim
>'66 MGB GHN3L76149
>If you're near Mountain View, CA,
>it's the red one with the silver bootlid.


Larry Macy
78 Midget

Keep your top down and your chin up.

Larry B. Macy, Ph.D.
macy@bblmail.psycha.upenn.edu
System Manager/Administrator
Neuropsychiatry Section
Department of Psychiatry
University of Pennsylvania
3400 Spruce St. - 10 Gates
Philadelphia, PA 19104

 Ask a question and you're a fool for three minutes; do not ask a 
question and you're a fool for the rest of your life. 


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