Ah, yes, the ancient art of turning lead into gold.
At 07:32 PM 3/16/00 +0000, Paul Hunt wrote:
>Alchemy are venture capitalists that buy loss-making companies that they
>think have a future, invest in them, turn them round, then sell them on as
>going concerns. However they have never bitten off anything as big as Rover
>before.
>
>PaulH.
>
>----- Original Message -----
>From: Martin C. Jones <M.C.Jones@staffs.ac.uk>
>To: <mgs@autox.team.net>
>Sent: Thursday, March 16, 2000 3:26 PM
>Subject: MG is reborn?
>
>
> > BMW has today sold off the bits of Rover it doesn't want to
> > a venture capital company. Below is a statement from that
> > company. By the way the company in question has been
> > involved in pubs and restaurants up to now. I don't want to
> > get too cynical but.....
> >
> >
> > Alchemy Partners is pleased to announce the
> > impending launch of the MG Car Company following
> > today's outline agreement with BMW to acquire Rover
> > Group.
> >
> > The new company will continue with Rover's current
> > model range of the 25, 45, 75, Old Mini and MGF will
> > provide ongoing service to Rover's customers.
> >
> > The new company will focus on developing a state of
> > the art British built product range worthy of the
> > sporting heritage of the MG name.
> >
> > The product will use the latest developments in
> > composites and aluminium body technology and will
> > appeal to the motoring enthusiast well versed in the
> > history of the marque going back to the former Morris
> > Garages which started modifying standard Morris
> > Cowleys in 1922.
> >
> > The MG Car Company will be synonymous with British
> > technology and manufacturing know-how at its best,
> > producing cars which are sought after in the medium
> > volume segment of the market.
> >
> > The new company will be a responsible custodian of
> > the MG brand and the entire current Rover model
> > range investing in and taking its products to new levels
> > of desirability.
> >
> > It is expected that the MG Car Company will employ a
> > significant workforce and will rapidly develop into a
> > selfstanding highly viable British car manufacturer.
> >
> >
> >
> > ====================================================
> > Law School
> > Staffordshire University
> > Leek Road
> > Stoke-on-Trent
> > ST4 2DF
> > Tel 01782 294587
> > Fax 01782 294335
> >
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