[JONAT] Arizona
Bob
jonat@autox.team.net
Sat May 10 15:39:02 2003
Mark
Some great thoughts and observations. I hope everyone took the time to read over your note as it has some great insights.
Bob England
'69 E-Type & '72 XJ6
Jaguar Owner's North American Tour (JONAT)
Route Coordinator
http://www.jonat.org
|-----Original Message-----
|From: jonat-admin@autox.team.net [mailto:jonat-admin@autox.team.net]On
|Behalf Of Mark Stephenson
|Sent: May 9, 2003 6:45 PM
|To: jonat@autox.team.net
|Subject: RE: [JONAT] Arizona
|
|
|Bob,
|
|Dennis did it all. ;-) No actually, Dennis was the prime mover.
|He's the one who came up with the grand scheme and we all sort of
|filled in the details.
|
|Here was the framework:
|
|1. Sketch out the events -- a wish list, if you will.
|2. Prioritize the list
|3. Raise all the money you can from contributors
|4. Offset some of the cost for the participants
|5. Add to the events based on the miney available
|6. Change things as change becomes necessary (doesn't sound big,
|but it is -- we did a lot of this even up to the last week.)
|
|Now that doesn't directly translate into what we're doing, because
|JCNA is an ongoing entity with a bunch of cash to begin with and a
|lot of other things to spend it on besides the CC. In our case, we
|don't have any money and the only thing we have to spend it on is
|this trip, so that simplifies some things and complicates others a little.
|
|Keep in mind that for the CC had over $75,000 in contributions
|from vendors to work with. We took a large part of that money and
|subsidized the cost of the CC to the tune of about $150/person.
|For $169, a person could attend all the events for the five days.
|(See the JCNA website to see what that included -- you'll be
|amazed, especially at the fact that more people didn't show up.)
|To compete in any or all of the events, it was $90/car.
|
|>From a legal standpoint, we didn't call them sponsors. They
|contributed and were contributors. I'm not sure why, and
|everything I wrote, I had to do a find and replace to make sure I
|didn't call them sponsors because it was too much of a temptation.
|
|Anyway, as I see it, we need to determine a few things, like:
|
|1. How much money do we need to pull this thing off?
|2. What expenses do we anticipate for necessities? (Sag wagon,
|route books, etc.)
|3. What optional expenses would we have if we decide to do extra
|things? (Commemorative items, etc)
|4. Do we want participants to pay anything?
|
|At that point we can start discussing things like sector hosts.
|These would be vendors who would sponsor each sector or sectors.
|We could have an event host, too, for bigger bucks, if we wanted.
|
|Anyway, how many sectors do we have? And If costs are kept to a
|minimum and we have 20 sectors and need only $10K to cover
|expenses like the sag wagon, route books, we could have people
|sponsor a leg or more of the route for $500 per leg. We could have
|someone sponsor the sag wagon.
|
|You'd have the AZ sector, presented by British Sportscar Service
|(a local shop) for example. You could have the Las Vegas and
|California sectors presented by XKs Unlimited. You could have the
|sag wagon sponsored by SNG Barrett. The key is that you need to
|give them lots of publicity in return. So every route book would
|have the contributors mentioned. Check out the CC program. The
|contributors received full or half-page ads depending on the
|contribution. Their logos were listed in color, in the front and
|back of the cover. They figured prominently on the web site.
|Magnetic signs on the chase vehicle would indicate the sponsor of
|the vehicle and the sponsor of the sector.
|
|Because we are on public roads, I don't think we should charge
|anything for people to participate. They will already have the
|expense of food and lodging. That is, if we can generate enough
|contributions to cover the costs.
|
|I think we should start simple and stay as simple as possible --
|route books on the Internet available for download, etc. and
|advance to things like printed books, if we want. We'll need
|goodie bags for the contributors and will have to carry them with
|us along the route.
|
|No sense going into too much detail. That's a start, for now.
|
|I'll be able to advise on things, but don't count on me for much
|beyond planning the AZ sector. I have a lot of stuff on my plate
|right now between the local club and home (with a big garage) hunting.
|
|One thing I think we should start to do is coordinate with the
|Jaguar clubs in our areas. We are already coordinating JONAT
|around some big local events, what we need to do is try to get
|some of the smaller local events to coincide with our passing
|through. We may have to adjust some times, but if we could meet
|with local clubs for concours, slaloms, or rallies as we travel
|around, that would be excellent. Imagine if clubs worked with us
|to organize rallies as a part of the route. Unfortunately, the
|Arizona sector will be over two hours from the bulk of our
|membership, so that probably won't work here.
|
|Mark Stephenson, Sector Coordinator - Arizona
|Jaguar Owners North American Tour (www.jonat.org)
|April 15 - July 4, 2004
|
|
|-----Original Message-----
|From: jonat-admin@autox.team.net
[mailto:jonat-admin@autox.team.net] On Behalf Of Bob
Sent: Friday, May 09, 2003 3:54 PM
To: jonat@autox.team.net
Subject: [JONAT] Arizona
I'm not sure if you guys have been following the complements the fellows down Phoenix way have received on the PUB list from people attending the JCNA event down that way. I know Mark was involved in organizing the event. Congratulations Mark! Obviously a well organized affair. I hope you'll choose to pass on some of your secrets to us!
Bob England
'69 E-Type & '72 XJ6
Jaguar Owner's North American Tour (JONAT)
Route Coordinator
http://www.jonat.org
_______________________________________________
JAGUAR OWNER'S NORTH AMERICAN TOUR mailing list
REPLY TO : JONAT@autox.team.net
www.jonat.org
_______________________________________________