[JONAT] Arizona

Sat May 10 16:09:02 2003

Huh?  What?

Jamie

----- Original Message -----
From: "Bob" <engl@jonat.org>
To: <jonat@autox.team.net>
Sent: Saturday, May 10, 2003 2:36 PM
Subject: RE: [JONAT] Arizona

> Mark
>
> Some great thoughts and observations.  I hope everyone took the time to
read over your note as it has some great insights.
>
> Bob England
> '69 E-Type & '72 XJ6
> Jaguar Owner's North American Tour (JONAT)
> Route Coordinator
> http://www.jonat.org
>
>
>
> |-----Original Message-----
> |From: jonat-admin@autox.team.net [mailto:jonat-admin@autox.team.net]On
> |Behalf Of Mark Stephenson
> |Sent: May 9, 2003 6:45 PM
> |To: jonat@autox.team.net
> |Subject: RE: [JONAT] Arizona
> |
> |
> |Bob,
> |
> |Dennis did it all. ;-) No actually, Dennis was the prime mover.
> |He's the one who came up with the grand scheme and we all sort of
> |filled in the details.
> |
> |Here was the framework:
> |
> |1. Sketch out the events -- a wish list, if you will.
> |2. Prioritize the list
> |3. Raise all the money you can from contributors
> |4. Offset some of the cost for the participants
> |5. Add to the events based on the miney available
> |6. Change things as change becomes necessary (doesn't sound big,
> |but it is -- we did a lot of this even up to the last week.)
> |
> |Now that doesn't directly translate into what we're doing, because
> |JCNA is an ongoing entity with a bunch of cash to begin with and a
> |lot of other things to spend it on besides the CC. In our case, we
> |don't have any money and the only thing we have to spend it on is
> |this trip, so that simplifies some things and complicates others a
little.
> |
> |Keep in mind that for the CC had over $75,000 in contributions
> |from vendors to work with. We took a large part of that money and
> |subsidized the cost of the CC to the tune of about $150/person.
> |For $169, a person could attend all the events for the five days.
> |(See the JCNA website to see what that included -- you'll be
> |amazed, especially at the fact that more people didn't show up.)
> |To compete in any or all of the events, it was $90/car.
> |
> |>From a legal standpoint, we didn't call them sponsors. They
> |contributed and were contributors. I'm not sure why, and
> |everything I wrote, I had to do a find and replace to make sure I
> |didn't call them sponsors because it was too much of a temptation.
> |
> |Anyway, as I see it, we need to determine a few things, like:
> |
> |1. How much money do we need to pull this thing off?
> |2. What expenses do we anticipate for necessities? (Sag wagon,
> |route books, etc.)
> |3. What optional expenses would we have if we decide to do extra
> |things? (Commemorative items, etc)
> |4. Do we want participants to pay anything?
> |
> |At that point we can start discussing things like sector hosts.
> |These would be vendors who would sponsor each sector or sectors.
> |We could have an event host, too, for bigger bucks, if we wanted.
> |
> |Anyway, how many sectors do we have? And  If costs are kept to a
> |minimum and we have 20 sectors and need only $10K to cover
> |expenses like the sag wagon, route books, we could have people
> |sponsor a leg or more of the route for $500 per leg. We could have
> |someone sponsor the sag wagon.
> |
> |You'd have the AZ sector, presented by British Sportscar Service
> |(a local shop) for example. You could have the Las Vegas and
> |California sectors presented by XKs Unlimited. You could have the
> |sag wagon sponsored by SNG Barrett. The key is that you need to
> |give them lots of publicity in return. So every route book would
> |have the contributors mentioned. Check out the CC program. The
> |contributors received full or half-page ads depending on the
> |contribution. Their logos were listed in color, in the front and
> |back of the cover. They figured prominently on the web site.
> |Magnetic signs on the chase vehicle would indicate the sponsor of
> |the vehicle and the sponsor of the sector.
> |
> |Because we are on public roads, I don't think we should charge
> |anything for people to participate. They will already have the
> |expense of food and lodging. That is, if we can generate enough
> |contributions to cover the costs.
> |
> |I think we should start simple and stay as simple as possible --
> |route books on the Internet available for download, etc. and
> |advance to things like printed books, if we want. We'll need
> |goodie bags for the contributors and will have to carry them with
> |us along the route.
> |
> |No sense going into too much detail. That's a start, for now.
> |
> |I'll be able to advise on things, but don't count on me for much
> |beyond planning the AZ sector. I have a lot of stuff on my plate
> |right now between the local club and home (with a big garage) hunting.
> |
> |One thing I think we should start to do is coordinate with the
> |Jaguar clubs in our areas. We are already coordinating JONAT
> |around some big local events, what we need to do is try to get
> |some of the smaller local events to coincide with our passing
> |through. We may have to adjust some times, but if we could meet
> |with local clubs for concours, slaloms, or rallies as we travel
> |around, that would be excellent. Imagine if clubs worked with us
> |to organize rallies as a part of the route. Unfortunately, the
> |Arizona sector will be over two hours from the bulk of our
> |membership, so that probably won't work here.
> |
> |Mark Stephenson, Sector Coordinator - Arizona
> |Jaguar Owners North American Tour (www.jonat.org)
> |April 15 - July 4, 2004
> |
> |
> |-----Original Message-----
> |From: jonat-admin@autox.team.net
> [mailto:jonat-admin@autox.team.net] On Behalf Of Bob
> Sent: Friday, May 09, 2003 3:54 PM
> To: jonat@autox.team.net
> Subject: [JONAT] Arizona
>
>
> I'm not sure if you guys have been following the complements the fellows
down Phoenix way have received on the PUB list from people attending the
JCNA event down that way.  I know Mark was involved in organizing the event.
Congratulations Mark!  Obviously a well organized affair.  I hope you'll
choose to pass on some of your secrets to us!
>
> Bob England
> '69 E-Type & '72 XJ6
> Jaguar Owner's North American Tour (JONAT)
> Route Coordinator
> http://www.jonat.org
>
>
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