[JONAT] JONAT Start / Finish in Orlando

[Bob England]

I had an opportunity to meet with Hudson in Orlando on Sunday, and we had a
great discussion about JONAT in general and the Tour start finish for
specifics.  I will let Hudson fill you in on some of the fantastic sounding
ideas he has for the start / finish of the TOUR.

Some of the more general Tour related items we discussed included:

PUBLICITY

We should be fluffing up he "Press Pages" on the website.  A monthly (at
least for now) press release could be included on this page, as well as
distributed directly to the media.  Media would not only include national
and international motoring press and TV, but also he SC's could send these
releases to their local media.

We should be thinking about communicating regularly with the people
registered on the website.  Right now we have this jonat@autox.team.net
e-mail list, and it might be good to have something similar for the general
participants.

The WebPages need some refreshing.

SPONSORSHIPS & CHARITIES

We talked some time ago about sponsorships, and this is a bandwagon that we
should probably get on right away.  The tour starts in 7 months (oh my !)
and that is really not too far away.

We also have talked about a charity for donating any profits to.  Any
thoughts on this one?

We should think about nurturing a contact at Jaguar North America.  They
potentially have a lot to gain from this event.

Another thought is tying in with a petrol supplier.  Good advertising for
them if they can offer us something in return.

ASSOCIATIONS

We should contact JCNA and get a formal acknowledgment of the tour at least.
At least a couple of potential SC's are waffling a bit as there is no JCNA
involvement with the Tour.

OTHER

Hudson had a great idea about putting together some sort of icon to travel
with the tour ... the proverbial "torch" as it were.

There was one depressing thing I found out in my discussions with Hudson ...
I had missed arriving in time to see their local Jaguar club's concourse by
two days !

Hudson ... what did I forget?

(I have some comments on the discussions to come, but this e-mail is long
enough ... more to follow)

Bob England
'69 E-Type & '72 XJ6
Jaguar Owner's North American Tour (JONAT)
Route Coordinator
http://www.jonat.org