[JONAT] MORE JONAT

[Bob England]

To finish my note of the 17th (Where have I been you ask?  Please don't ask
as I really do not have a good answer)!

Would like some comments from the group on the following.

I'd like to suggest we put more emphasis on publicity.  Hudson has
volunteered to help Fried with some of this.  Fried ... you still out there?
... hopefully you did not get blow away by the Hurricane ...  maybe you can
update us on the discussions to date.

Firstly a few press released would be in order that could be distributed to
the various media.

How about having all registrants sign up for the Jaglovers general site.
They have given us permission to use this forum for discussions of the tour,
and it seems a good way to get the juices flowing with all registrants.  The
other option would be for this list to be not just for the SC's but for all
participants.  I kind of like to former, as that will keep some of the
general SC type discussions off line if need be.

Fluffing up the webpages I think is something worth doing.  Greg, maybe
contact me off list and we can discuss how to enhance the site.

Sponsorships - out local Sector here has decided on MS as the charity of
choice.  This is because two of our local groups wives are afflicted.
Something we had always discussed is a Tour charity, but I think each SC
choosing their own charity goes to the basic theme of the Tour actually
being 30 or so contiguous tours.  Thoughts?

Petrol supplier - this was a good idea Hudson had.  He had indicated Jaguar
had recently sponsored an event with BP.  Thoughts - comments ?

JCNA - Daniel ... you've had some good insights in the past ... how do you
think if might work out if we approached JCNA to acknowledge the Tour?

Torch - thoughts on what we might use here include a mascot, a trophy that
each sponsoring group might affix a plaque to, a book of signatures and cars
to be added to along the route ... other ideas?


Bob England
'69 E-Type & '72 XJ6
Jaguar Owner's North American Tour (JONAT)
Route Coordinator
http://www.jonat.org

-----Original Message-----
From: jonat-admin@autox.team.net [mailto:jonat-admin@autox.team.net]On
Behalf Of Bob England
Sent: September 17, 2003 10:20 PM
To: jonat@autox.team.net
Subject: [JONAT] JONAT Start / Finish in Orlando


I had an opportunity to meet with Hudson in Orlando on Sunday, and we had a
great discussion about JONAT in general and the Tour start finish for
specifics.  I will let Hudson fill you in on some of the fantastic sounding
ideas he has for the start / finish of the TOUR.

Some of the more general Tour related items we discussed included:

PUBLICITY

We should be fluffing up he "Press Pages" on the website.  A monthly (at
least for now) press release could be included on this page, as well as
distributed directly to the media.  Media would not only include national
and international motoring press and TV, but also he SC's could send these
releases to their local media.

We should be thinking about communicating regularly with the people
registered on the website.  Right now we have this jonat@autox.team.net
e-mail list, and it might be good to have something similar for the general
participants.

The WebPages need some refreshing.

SPONSORSHIPS & CHARITIES

We talked some time ago about sponsorships, and this is a bandwagon that we
should probably get on right away.  The tour starts in 7 months (oh my !)
and that is really not too far away.

We also have talked about a charity for donating any profits to.  Any
thoughts on this one?

We should think about nurturing a contact at Jaguar North America.  They
potentially have a lot to gain from this event.

Another thought is tying in with a petrol supplier.  Good advertising for
them if they can offer us something in return.

ASSOCIATIONS

We should contact JCNA and get a formal acknowledgment of the tour at least.
At least a couple of potential SC's are waffling a bit as there is no JCNA
involvement with the Tour.

OTHER

Hudson had a great idea about putting together some sort of icon to travel
with the tour ... the proverbial "torch" as it were.

There was one depressing thing I found out in my discussions with Hudson ...
I had missed arriving in time to see their local Jaguar club's concourse by
two days !

Hudson ... what did I forget?

(I have some comments on the discussions to come, but this e-mail is long
enough ... more to follow)

Bob England
'69 E-Type & '72 XJ6
Jaguar Owner's North American Tour (JONAT)
Route Coordinator
http://www.jonat.org

_______________________________________________
JAGUAR OWNER'S NORTH AMERICAN TOUR mailing list
REPLY TO : JONAT@autox.team.net
www.jonat.org
_______________________________________________