[JONAT] Driver's Fee plus late fee for express shipping
Dr Gregory Andrachuk
jonat@autox.team.net
Wed Feb 25 16:44:01 2004
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Now we're moving forward. Much better; thanks for those ideas Richard. Well?
Gregory
----- Original Message -----
From: Richard Jones
To: jonat@autox.team.net
Sent: Wednesday, February 25, 2004 3:27 PM
Subject: Re: [JONAT] Driver's Fee plus late fee for express shipping
Well...I feel exactly the same way.
As I see it, there are two groups: (1.)Those who are driving a significant portion (several sectors) and are willing to pay extra for a plate to commemorate the event, (2) Those who are picking the tour up locally and driving a relatively short distance, willing to pay a small fee (say, 10 bucks) to participate, but are not interested in a plate or any other trinket that costs money. I venture to guess that probably 75%+ of participants will fall into group 2. Further, I think the fee structure, as proposed, will have a negative effect on attracting group 2 participants and therefore significantly lower the overall participation. The additional administrative burden proposed for SC's is also not tenable, and will result in attrition at the SC/ASC level as well. These are not the desired outcomes.
So what do I suggest?
Align the fee structure to fit the two potential participation levels of the drivers.
(1.) Offer a full registration with commemorative plate and printed materials for the appropriate premium price to cover production costs - This "Premium Registration" would only be available on the web, and only up to a certain date. This will enable getting an earlier and better handle on revenues and sector participation, and would provide adequate time to allow a direct mail of the package to this modest number of drivers (this will result in a managed system, as opposed to the administrative screw ups/expenses/SC frustrations that are inevitable in the courier/overnight FedEx, pony express distribution proposal).
(2.) Offer a "Standard Registration" as the second alternative on the web, without a deadline. They pay 10 bucks and are registered; these folks get no plates, no nothing else - other than an email receipt (which they can print out to show that they paid) and a big emailed JONAT color logo (which they can print out and stick in their window, if they want to). Anyone who misses the deadline for Premium Registration will only have the Standard Registration as an option. People showing up en route for on-site registration will only have the Standard Registration as an option. SC's can give them a logo sheet, or not.
This suggestion will allow the establishment of some concrete deadlines, encourage early (pre)registration, and give participants the choice of packages/costs that they would view as appropriate for them individually. Those that want all the stuff will be going the Premium Registration route; those who are taking a short drive, or don't want the stuff or the expense, can still have a totally memorable drive by taking the Standard Registration.
So ... a registration page with two boxes - Options: Premium Registration/Standard Registration.
Dick
SC-MN
As a very wise person once said to me: "There is a big difference between a negative thinker and a person who makes a negative evaluation based on experience, just as there is a huge difference between a trouble-maker and a person who points out trouble".
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<DIV><FONT size=2>Now we're moving forward. Much better; thanks for those ideas
Richard. Well?</FONT></DIV>
<DIV><FONT size=2>
Gregory</FONT></DIV>
<BLOCKQUOTE dir=ltr
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=rjones@mn.rr.com href="mailto:rjones@mn.rr.com">Richard Jones</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=jonat@autox.team.net
href="mailto:jonat@autox.team.net">jonat@autox.team.net</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, February 25, 2004 3:27
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [JONAT] Driver's Fee plus
late fee for express shipping</DIV>
<DIV><BR></DIV>
<BLOCKQUOTE id=0><LABEL id=HbSession SessionId="2559638866"></LABEL>
<DIV><FONT size=2>Well...I feel exactly the same way.</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>As I see it, there are two groups: </FONT><FONT
size=2>(1.)Those who are driving a significant portion (several sectors)
and are willing to pay extra for a plate to commemorate the event, (2)
Those who are picking the tour up locally and driving a relatively short
distance, willing to pay a small fee (say, 10 bucks) to participate, but are
not interested in a plate or any other trinket that costs money.
I venture to guess that probably 75%+ of participants will fall into
group 2. Further, I think the fee structure, as proposed, will have a
negative effect on attracting group 2 participants and therefore
significantly lower the overall participation. The additional
administrative burden proposed for SC's is also not tenable, and will result
in attrition at the SC/ASC level as well. These are not the
desired outcomes.</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>So what do I suggest? </FONT></DIV>
<DIV><FONT size=2>Align the fee structure to fit the two
potential participation levels of the drivers. </FONT></DIV>
<DIV><FONT size=2>(1.) Offer a full registration with commemorative
plate and printed materials for the appropriate premium price to cover
production costs - This "Premium Registration" would only be
available on the web, and only up to a certain date. This will
enable getting an earlier and better handle on revenues and sector
participation, and would provide adequate time to allow a direct mail of the
package to this modest number of drivers (this will result in a managed
system, as opposed to the administrative screw ups/expenses/SC
frustrations that are inevitable in the courier/overnight FedEx,
pony express distribution proposal). </FONT></DIV>
<DIV><FONT size=2>(2.) Offer a "Standard Registration" as the second
alternative on the web, without a deadline. They pay 10 bucks and are
registered; these folks get no plates, no nothing else - other than an
email receipt (which they can print out to show that they paid) and a big
emailed JONAT color logo (which they can print out and stick in their
window, if they want to). Anyone who misses the deadline for Premium
Registration will only have the Standard Registration as an option.
People showing up en route for on-site registration will only have the
Standard Registration as an option. SC's can give them a logo sheet,
or not.</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>This suggestion will allow the establishment of some
concrete deadlines, encourage early (pre)registration, and give participants
the choice of packages/costs that they would view as appropriate for
them individually. Those that want all the stuff will be going the
Premium Registration route; those who are taking a short drive, or don't
want the stuff or the expense, can still have a totally memorable drive by
taking the Standard Registration.</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>So ... a registration page with two boxes - Options:
Premium Registration/Standard Registration. </FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>Dick</FONT></DIV>
<DIV><FONT size=2>SC-MN</FONT></DIV>
<DIV>
<DIV><FONT size=2>As a very wise person once said to me: "There is a big
difference between a negative thinker and a person who makes a negative
evaluation based on experience, just as there is a huge difference between a
trouble-maker and a person who points out trouble".</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2></FONT> </DIV></DIV>
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