[Shotimes] (OT) Domino effect (Honda commercial)

[Ron Porter]

Pretty Cool!

Ron Porter


>> Watch this incredible advert. If you don't believe it's real, read the
>> explanation below. Amazing!
>>
>>
>> http://www.honda.co.uk/newcars/accord300k.html
>> <http://www.honda.co.uk/newcars/accord300k.html>
>>
>> TV viewers have been left stunned by Honda's astonishing new advert.
>>
>> Shot in real time, it shows a transmission ball bearing setting 84
>> other
>> pieces of equipment in motion across a floor. It's a mechanical domino
>> effect - or a hi-tech version of the old board game Mousetrap. And the
>> #750,000 two minute ad - called Cog - took eight men nearly five
>> months
>> to prepare.
>>
>> At one point, three tyres roll uphill because inside they have been
>> weighted with bolts and screws. Later, a set of windscreen wiper blade
>> helicopter through the air, suspended from a line of metal twine. It
>> all
>> ends with the electronic door locks activated as a complete Honda
>> rolls
>> off the stand.
>>
>> It was filmed on an industrial estate outside Paris. The final shoot
>> lasted four days and nights and ran to an incredible 606 takes until
>> the
>> makers were satisfied that everything was perfect. Even if one item
>> was
>> just a sixteenth of an inch off, a take would be ruined. Film
>> assistants
>> had to tiptoe round the set so as not to disturb the feather-
>> sensitive
>> superstructure of the arranged metalwork. The slightest tremor could
>> have undone hours of work.
>>
>> The full advert is divided in two - because the studio couldn't fit in
>> all the kit at once. Just one second of computer generation is used to
>> link the two halves - when an exhaust pipe rolls across the floor.
>>
>> A Honda spokesman said: "Filming it was a real pain. But we believe
>> the
>> results are outstanding and something very different. We're really
>> pleased with it."
>>
>> The ads will initially run for 10 days and then be replaced by one 60-
>> second ad and five 30-second ads which will be shown for six weeks.