[Shotimes] (OT) Marauder

[Ron Porter]

Well, they DID have a big marketing blitz, and it was aimed at the older
crowd who may have had an Impala SS at one time. I felt that Mercury did a
good marketing job on the car........they just didn't deliver the goods!! If
the car would have performed as most people expected (mid-high 14s at
least), I'll bet they would have sold every one that they built.

Ron Porter

-----Original Message-----
From: shotimes-admin@autox.team.net
[mailto:shotimes-admin@autox.team.net]On Behalf Of Ransom T Holbrook
Sent: Saturday, April 19, 2003 8:22 AM
To: Ron Porter; SHOtimes (Team.net)
Subject: Re: [Shotimes] (OT) Marauder


You are right, HOWEVER, marketing has something to do with it also.  If Ford
had a marketing blitz showing a teenager (or young adult) hauling around the
UCLA cheerleaders or blowing the doors off a late model Camaro at the drags,
the Marauder would have sold (to the 30-50 married male crowd).  The only
other way that type of car would have sold is if it was an option package
costing $1500 or less, and it kicked ass.  You never saw an ad for an
Integra Type R, however it only cost the same as a GSR and it performed
about 150% better, they lined-up to buy one paying as much as $5K above
sticker..