[Shotimes] New Mustang commercial

[Ron Porter]

Yeah, that one is kinda lame, but the one with Steve McQueen is very cool,
IMHO!!

Ron Porter

-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Donald Mallinson
Sent: Thursday, November 18, 2004 10:58 AM
To: v8sho@v8sho.com; Shotimes
Subject: [Shotimes] New Mustang commercial


Anyone see the new Mustang commercial featuring the new 
Mustang revving up to the tune of the Star Spangled Banner?

Really, the pitch of the revving engine making the "music" 
of the star spangled banner.  In many ways worse than if 
they had used kazoos.

Not only does this violate some unwritten code of ethics 
where our national anthem isn't supposed to be a commercial 
"hook" but it also drags on for what seems like hours as the 
gimmick of a revving engine and weak visuals combine to make 
me want to cringe.  That they did the ENTIRE anthem added to 
the hurt.  At least they didn't go into a second chorus.

As someone that has been in advertising for a long time, I 
want to slap around the people that proposed and produced 
that travesty, it is even worse that Ford management would 
approve it.

Any number of other patriotic songs or better yet, a classic 
rock tune, would have been a much better "hook" and the 
revving engine concept could have been made to be much 
better had they morphed the revving engines (while dropping 
the reving "music" audio) into visuals and audio of famous 
drag and track mustangs at full tilt, finally showing the 
new car in body-in-white being tested for track use.

All those years writing commercials..... I KNOW I could do 
better than Ford's agency!

:)

Don Mallinson