[Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: There's no 'right price' for a car

[Ron Porter]

For the Executive Summary..

The basic issue is Don doesn't feel the SHO was overpriced.

I do (and I did when I bought the new '89), and the dismal market sales, as
well as the comments of a few car testers, agree.

Regardless of where DC prices their cars and whatever comparisons some folks
try to make to the SHO..they are SELLING. SHOs didn't.

Draw your own conclusion. Reread the Peter Schutz article that I posted. To
put it bluntly (which obviously flew over a few heads the 1st time around),
it explains EXACLY why SHO sales went into the toilet.

Ron Porter