[Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: There's no 'right price' for a car

[Ron Porter]

Hmmm...I never got Don's post from below......no big surprise, there are a
few other posts that I didn't get through this morning.

Anyway, I will resend the original article. It was copied from Automotive
News, and you must have a subscription to get it (which I don't have....I
got it from the 911 list).

Ron Porter

-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Dave Garber
Sent: Thursday, December 22, 2005 10:24 AM
To: Donald Mallinson; 'Shotimes'; 'SHO Tech'; 'V8List SHO'
Subject: [Shotimes] Re: (OT) How to avoid the pitfalls of pricing Former
Porsche boss: There's no 'right price' for a car

Yep. You never read the article (big surprise). Instead, you chose to attack

Ron's comments on the article without having read it yourself first. There 
is no need for a link - it was IN Ron's first post on this topic!



Dave Garber
Pittsburgh, PA
99 White, 93k


----- Original Message ----- 
From: "Donald Mallinson" <dmall@mwonline.net>
To: "'Shotimes'" <shotimes@autox.team.net>; "'SHO Tech'" 
<techsho@topica.com>; "'V8List SHO'" <v8sho@v8sho.com>
Sent: Thursday, December 22, 2005 10:12 AM
Subject: Re: (OT) How to avoid the pitfalls of pricing Former Porsche boss: 
There's no 'right price' for a car


> Ron,
>
> Send a link to that article.
>
> Based on what you reply here, you are saying that manufacturers of cars 
> should never consider what the car costs to build when they build it, they

> should just build a car and price it to sell, and never look at what it 
> costs?
>
> I am positive that is NOT what you are saying, but it sure seems like it. 
> My point is that no matter what you call it, a manufacturer will ALWAYS 
> look at what something costs, every damn nut and bolt, and total that up. 
> If after they do that, they decide to lose money and price it below their 
> cost, that is something different.  But what anything costs to make is the

> FIRST thing that a manufacturer has to consider.  Sure, they should build 
> something to sell in the market they intend it for.  But they always, and 
> I don't care if it is Toyota or Honda or BMW or Ford, they always know 
> what the product they are making costs.  You can't possibly succeed 
> without that information.  How you price the item once it is built, is 
> another thing.
> Don Mallinson 
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