[Shotimes] Pricing

[Ron Porter]

Remember that they had a contract with Yamaha, plus they also had tooling
for the few unique SHO pieces. In hindsight, I'm sure that they would have
done it differently.

I believe that you have hit on the crux of the SHO's problem. They were a
bit "arrogant" (for lack of a better term) for the '89 intro, but in
hindsight, they probably wished that they did something more along the lines
of the 944 Porsche.

FWIW, my Ford buddy was n the Taurus/SHO Product development team in the
late '80s to about '91. The ATX car was "supposed" to be out by '90 or '91
the latest, but they kept blowing them up! He even blew up one on the Ford
test track. Ford just mishandled the whole project.

FWIW(2), he got an LS400 Ford evaluation vehicle for the weekend of our 40th
birthdays (me & my two Ford buddies have birthdays of May 15th and May 16th
1950) in 1990. It was excellent!! Ford had not seemed to learn much from
that vehicle, but we had a ball pounding the bejesus out of it!!

Ron Porter 

-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Bill Strobel
Sent: Thursday, December 22, 2005 11:56 AM
To: Times List SHO
Subject: [Shotimes] Pricing

This is another example of an argument where everyone is right.  
  SHO when it was introduced the Taurus was the #1 selling sedan.  The SHO
was introduced as a halo car to sell more Taurui noit more SHO's.  Sure they
would of liked to sell more and introduced the ATX to do that but bottom
line the car hung around to sell more base Tauri than SHOs.  Therefore there
was no incentive to price the car at rock bottom prices.  They already had a
market for the Taurus no need to lose money on the SHO.
  Porshe and the 944.  This was a new model I believe.  The launch is
critical priced too high and it dies.  Therefore the decision was made to
price the car low, lose money for awhile but gain market share and good word
of mouth advertising.  Then increase the price when demand for the car
increases.  This is the same strategy used by Lexus when they launched the
brand here in the US.    


Bill Strobel
Independent Towing
Fayetteville NC
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